Core Responsibilities: 

• Act as post-sales delivery expert partnering closely with Sales, Yield, Ad Operations while owning/overseeing the delivery phase of advertising campaigns to ensure flawless campaign execution and delivery while maximizing both Client and Organizational revenue
• Understand how common KPIs, conversions, inputs, calculations, and outputs required for campaign implementation impact campaign setup and provide guidance to Order Entry, Yield Specialists, and Sales
• Ensure that campaigns launch on time with the correct creative, targeting attributes, avails, revenue, and prioritization
• Continuously measure and monitor campaign delivery and performance and communicate recommendations for optimizations
• Identify and troubleshoot any issues that may cause negative impacts to campaigns, including but not limited to: third party creative issues, product execution and configuration, campaign setup and performance goals
• Utilize various analytic tools and ad tech systems (Salesforce, DFP, Operative, MOAT, etc.) to analyze and troubleshoot campaign delivery and performance
• Have a solid understanding of external clients’ success metrics (viewability, engagement, CPx, etc) as well as Cars.com Yield/delivery strategies and be able to make delivery decisions considering both simultaneously
• Lead weekly status calls with sales team(s) to ensure alignment
• Build out and communicate all reallocation, reforecasting, and optimization plans to sales team and other stakeholders
• Work with Yield Management Specialists to provide (under)delivery estimates to communicate to Finance and Leadership Stakeholders
• Ensure that campaigns are billed accurately per the agreed upon billings terms
• Recommend best practices for future campaigns in the spirit of continuous improvement

Additional responsibilities as assigned by management

• Impeccable organization and attention to detail
• Strong decision making skills
• Strong written and interpersonal communication skills
• Ability to work both autonomously within a larger team and the ability to work cross-functionally with a wide range of employees with different skill sets
• Strong and demonstrated experience in Microsoft Excel with the ability to gather, organize, and analyze large, complex sets of data using advanced/complex formulas

• Degree in Marketing, Advertising, or Business
• Experience in digital advertising or related industry managing complex operational processes and managing campaign delivery and performance
• Experience with popular Ad Technology tools such as DFP/DCM, Appnexus, Operative.One, Fattail, DSM, Yieldex and similar tools
• Experience managing performance driven advertiser campaigns