Content Analyst
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Overview:
The Analyst (technical, copy, outreach) is responsible for providing deliverables, reports, copy and/or design work. Reporting to a Director, the Analyst assists the Activation Team in developing strategies for clients, compiles reports, analyzes data and writes POV’s and other client deliverables.
Role Objectives:
Technical
- Assists in development of strategies for various clients as needed
- Assists in developing targeting strategies
- Conducts advanced searches and analyzes data to identify target sites according to determined strategies
- Works with Activation Team to understand specific needs and proposed solutions
- Completes reporting and provides client insights
- Understanding of discipline and how it fits into larger Performance Content Team
- Learns the skillset to be successful in specific discipline
Copy
- Assists in development of content strategies for various clients as needed
- Provides consistently coherent and engaging on- and off-site copy
- Supports Performance Media with competitive Paid Ad copy as needed
- Conducts advanced searches and analyzes data to identify content and keyword ideas according to determined strategies
- Works with Activation Team to understand specific needs and proposed solutions
- Understanding of discipline and how it fits into larger Performance Content Team
- Learns the skillset to be successful in specific discipline
Outreach
- Assists in developing outreach strategies that will yield relevant external links to client sites
- Conducts advanced searches and analyzes other SEO data to identify target sites according to determined strategies
- Researches contact information for target site’s content manager, and conducts relationship building outreach
- Contributes to and helps execute targeted blogger outreach collaborations
- Works to maintain high productivity level and success rate
- Contributes to the continual improvement of and innovation within the link building practice
- Assists in ad hoc reporting and analysis
- Highly organized and capable of tracking multiple communications and follows-up in a timely fashion
- Excellent communication skills, the ability to create a genuine connection through email
Minimum Qualifications:
- Bachelor’s degree, concentration in appropriate discipline, SEO experience a plus, web design skills and interest a plus
- 1-2 years’ experience with significant writing, research and/or online media components
- Strong analytical and implementation skills
- Ability to craft persuasive, goal-oriented written communications
- Strong online research skills including advanced use of search engines
- High competency level in MS Office products including Excel and Word
- Must be able to work collaboratively and effectively with all levels of staff including senior management
- BA in appropriate discipline
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