Content Analyst

| Chicago
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Overview:

The Analyst (technical, copy, outreach) is responsible for providing deliverables, reports, copy and/or design work. Reporting to a Director, the Analyst assists the Activation Team in developing strategies for clients, compiles reports, analyzes data and writes POV’s and other client deliverables.

 

Role Objectives:

Technical

    • Assists in development of strategies for various clients as needed
    • Assists in developing targeting strategies
    • Conducts advanced searches and analyzes data to identify target sites according to determined strategies
    • Works with Activation Team to understand specific needs and proposed solutions
    • Completes reporting and provides client insights
    • Understanding of discipline and how it fits into larger Performance Content Team
  • Learns the skillset to be successful in specific discipline

 

Copy

    • Assists in development of content strategies for various clients as needed
    • Provides consistently coherent and engaging on- and off-site copy
    • Supports Performance Media with competitive Paid Ad copy as needed
    • Conducts advanced searches and analyzes data to identify content and keyword ideas according to determined strategies
    • Works with Activation Team to understand specific needs and proposed solutions
    • Understanding of discipline and how it fits into larger Performance Content Team
  • Learns the skillset to be successful in specific discipline

 

Outreach

  • Assists in developing outreach strategies that will yield relevant external links to client sites
  • Conducts advanced searches and analyzes other SEO data to identify target sites according to determined strategies
  • Researches contact information for target site’s content manager, and conducts relationship building outreach
  • Contributes to and helps execute targeted blogger outreach collaborations
  • Works to maintain high productivity level and success rate
  • Contributes to the continual improvement of and innovation within the link building practice
  • Assists in ad hoc reporting and analysis
  • Highly organized and capable of tracking multiple communications and follows-up in a timely fashion
  • Excellent communication skills, the ability to create a genuine connection through email

 

Minimum Qualifications:

 

    • Bachelor’s degree, concentration in appropriate discipline, SEO experience a plus, web design skills and interest a plus
    • 1-2 years’ experience with significant writing, research and/or online media components
    • Strong analytical and implementation skills
    • Ability to craft persuasive, goal-oriented written communications
    • Strong online research skills including advanced use of search engines
    • High competency level in MS Office products including Excel and Word
    • Must be able to work collaboratively and effectively with all levels of staff including senior management
  • BA in appropriate discipline

 

 

 

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Location

111 E. Wacker Drive, 15th Floor, Chicago, IL 60601

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