Content Marketing Manager
What We Do:
Fieldglass, an SAP company, provides a cloud-based Vendor Management System (VMS) to manage contingent workforce and services procurement programs. More than 300 customers leverage Fieldglass to gain visibility into their external workforces, including contingent labor, services managed through Statements of Work and independent contractors while optimizing spend, quality, compliance and efficiency.
What Sets Us Apart:
Fieldglass was “born cloud”. As one of the forerunners of today’s highly successful cloud delivery model, Fieldglass has been a Software-as-a-Service application since its start. At a time when many buyers were using behind-the-firewall ERP applications to manage their non-employee workforce, this VMS industry first is now the industry standard.
Some of our attributes include:
- We are the VMS market leader in global spend and in March 2014 were named the top company in our industry by Forrester Research.
- Multilingual help desk support is available around the clock 365 days a year – in addition to a dedicated Account Services team.
- Not only an industry leader but a thought leader - Fieldglass keeps customers up to date with VMS industry knowledge on our ‘From the Field’ blog and social media accounts.
- We work with the world’s leading companies, including AIG, Verizon, GlaxoSmithKline, Johnson & Johnson, CVS/Caremark, United Airlines, Panasonic, Rio Tinto, Monsanto, and many, many more.
- We are now part of SAP, a market leading enterprise application software company, helping companies of all sizes and industries run simple.
Company Culture:
Fieldglass encourages an open door policy and a collaborative office environment. Team members across all departments can easily meet together in any of our open office layouts. Those with an entrepreneurial and can-do attitude keep Fieldglass at the top of its industry. Traditional perks include casual dress, generous paid time off, charitable activities, stocked kitchens, great healthcare coverage and more!
The ideal candidate will have strong experience in the writing, editing, proofreading, and fact-checking content for print and digital. These pieces will be made for and used by Marketing and Sales, including e-communications, brochures, video scripts, and other content that showcase Fieldglass as the Vendor Management System thought leader and influence peer-to-peer discussions within the contingent workforce industry. This position reports to the Sr. Manager, Marketing Programs.
Responsibilities include:
- Work with senior Marketing team, sales, account managers and and other key executives to create high-impact content in support of lead generation, brand awareness and overall marketing team goals.
- Write, edit, produce and curate content to support Fieldglass’ integrated marketing strategy across the globe.
- Have the ability to work with third party vendors and project-manage to ensure delivery.
- Work with sales and marketing colleagues to develop buyer personas and align buyer needs across the customer lifecycle.
- Create and manage marketing and sales collateral (print and digital) tailored to customer segments and personas.
- Work with marketing peers to establish content themes, and develop and maintain an editorial calendar that maps out content development plans in conjunction with marketing goals and integrated campaigns.
- Conduct a content audit to determine what can be reused/reimagined.
- Develop (or source) written and visual content that will resonate with prospects and customers.
- Coordinate with internal and external copyrighters and designers to help create new and compelling content that complies with brand standards.
- Publish content in a variety of formats by team with marketing peers who drive the distribution of the content through inbound and outbound marketing programs, social media channels, PR and internal portals.
- Act as coach to other content support peers and provide feedback to improve quality of work over time
- Take an active role in message development and content distribution across channels
- Measure how well content marketing efforts are helping the company achieve its goals (including lead generation/nurturing, brand recognition, community engagement) and refine as needed. Must have a familiarity/interest in measurement and ROI data.
- Proactively communicate when tackling tasks and motivated to learn about Fieldglass’ industry.
We’re Looking For:
- Bachelor’s degree in writing, marketing, communications, business administration or a related area.
- 5-7 years experience in marketing, publishing, communications or related fields.
- Excellent verbal and written communications skills; excellent proofreading skills.
- Exceptionally organized and detail oriented.
- Flexible, positive and a self-starter with ongoing enthusiastic interest to learn new skills.
- Ability to be accountable, meet deadlines, multi-task and work under pressure.
- Excellent interpersonal skills, especially when dealing with vendors, customers, senior executives, sales teams and business partners.
- Experience working on or with a marketing team and familiarity with aspects of a campaign process and sales funnel
- Good knowledge of B2B marketing (SaaS experience a plus)
- Strong computer skills and working knowledge of Microsoft Office applications including but not limited to: Word, PowerPoint, Excel and Outlook. Understanding of Adobe Create Suite and HTML a plus, but not required.
- Basic understanding of SEO and how best to optimize digital content.
- Experience with Google Analytics and working within a Content Management System (CMS) a plus but not required.
- Writing samples and tests will be required as part of the hiring process.