Content Marketing Manager
Reverb.com seeks an experienced content leader to own our editorial and video strategy. Content has been an integral part of our growth, and we’re looking for the right person to get us to the next level as the go-to for all music instrument and industry related news. In this role, you will work with the marketing team to further the scope and diversity of our content. This will include planning and executing based on our broader marketing goals, and ensuring delivery of top-notch content.
Responsibilities:
- Lead planning, creative development, and distribution strategy for Reverb’s engaging video and editorial content to acquire new users and inspire our audience.
- Manage calendar, inventory and establish workflow for brainstorming, creating, publishing, and resurfacing content to grow our global community of diverse musicians.
- Analyze performance related to awareness, traffic, engagement, conversion, and use insights to iterate, improve and maximize impact.
- Collaborate across marketing to concept and develop opportunities with Social, Email, Paid Media, and Sales.
- Manage SEO strategy to boost content exposure and discovery.
- Lead a team of 5+ editorial and video content fanatics.
Requirements:
- In-depth knowledge of musical instrument brands and history.
- Inspiring, culturally proficient, and a compelling storyteller.
- 6+ years guiding editorial or content strategy for a media publication, creative agency or consumer-facing brand.
- Experience writing, editing, directing or producing quality content.
- Experience analyzing and reporting on performance of content or media campaigns.
- Experience working cross-functionally and/or on a global marketing team.
- Extremely effective written and verbal communication skills with an unmatched attention to detail.
- International experience a plus.
What you’ll get:
- Competitive salary and stock options in a high growth company.
- No-bureaucracy environment where ownership and initiative is valued.
- Health insurance and a healthy work environment-- no 80 hour weeks.
- 401k with 4% match.
- Flexible vacation and sick days.
- A MacBookPro, monitor, keyboard, mouse of your choice. Even a stand up desk if you want!
- Discounts on music gear.