Content Marketing Specialist
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Over the past couple of years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.
Let’s face it, not everyone wakes up in the morning and says, “I can’t wait to write about marketing automation today”. But our ideal team member is someone that is excited about the impact you make through your craft, and you can see how there are rich stories in the impact we have by helping small businesses. To be successful in this role you’ll need to be passionate about creating content that resonates with small business owners. Our mission is to ‘make it easy to leverage business intelligence’. We need your help to craft content that speaks plainly to how ActiveCampaign helps a business communicate with customers.
What your day will consist of:- Writing, developing and editing content to support various marketing initiatives, consistent in terms of style, quality, tone of voice and optimized for effectiveness and user experience in all channels of content including online, social media, email, mobile, video and in-person.
- Contribute to an editorial calendar for cross departmental collaboration
- Brainstorming visual and copy ideas with team members in education and marketing
- Oversee content published on the blog and make sure it is aligned with overall content strategy
- Familiarize yourself (and stay in tune) with the product, target audience and competitor activities in the market
- Work with multiple departments to develop new and better content formats to reach new audiences
- Conduct ongoing testing to gauge content effectiveness and support optimization
- Demonstrated experience with the successful management and execution of a content marketing strategy
- An understanding of how to create and present content that persuades
- 1-3 years of experience with using digital content within Tech Industry, preferably SaaS or B2B
- Superior editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style and tone.
At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us! We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, unlimited PTO, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few).
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