Copywriter
Sprout Social is looking for a motivated, creative, strategic copywriter with experience writing outstanding marketing content for web, social, digital, sales collateral, etc. We’re looking for writers who moonlight as brand strategists and are especially effective at understanding the needs of a diverse range of audiences and creating content that is useful, interesting, effective and representative of who we are as a company.
The Sprout Social platform is used by more than 17,000 brands around the world. Companies like Zendesk, Trello, Google, SoulCycle and Evernote rely on Sprout to create stronger relationships with their customers through social media. We believe in the power of social engagement to create lasting brand loyalty between our customers and their customers, and the Content Strategist/Copywriter will be at the forefront of telling our story.
Key Responsibilities
- Combine creative storytelling skills with the Sprout’s unique voice to create and execute brand content that resonates, engages and elicits emotion from defined target audience groups
- Generate copy for a wide variety of marketing programs and deliverables, to include collateral, digital, social and brand marketing initiatives
- Share ideas and collaborating effectively across teams
- Think strategically about the role of each piece of content in the marketing mix and craft effective stories for a wide range of audiences and product use cases
- Build effective content strategies that translate consumer insights into meaningful, on-brand creative content solutions
- Partner with colleagues in other marketing functions to develop focused content that drives business impact in multiple channels
- Partner with Sprout’s in-house design team to find integrated visual/copy solutions, from full brand campaign concepts to individual pieces of collateral
Requirements
- Bachelor’s degree in Marketing, English, Journalism, Communications, Creative Writing or Advertising OR 5+ years of experience with copywriting and content creation in advertising, or digital marketing
- A creative work portfolio showcasing a love and powerful command of the English language, writing, editing and proofreading skills
- Ability to deliver exceptional copy/content at high volumes under tight timelines
- Ability to translate the behavior and motivation of audience segments into appropriate content and messaging
- Experience with social media strategy and content development for a business or publisher
- Agency experience strongly preferred
About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.
Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:
- Insurance and benefit options that are built for both individuals and families, including generous company contributions
- Progressive benefit programs, like our parental leave program and free Divvy bike memberships
- High-quality and well-maintained equipment - your computer will never prevent you from doing your best
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
- Solid programs in some of the staples: transportation, disability and life insurance
- Wellness initiatives to ensure both health and financial well-being of our team
- Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members