Groupon is seeking a tenacious, self-starting Customer Growth Marketing Manager to join our Global Customer Growth team. Candidates must have experience in marketing operations, project management, and program leadership. Candidate must be comfortable working with cross functional teams and thrive in fast paced environment. This is a chance to join a high performance team that is leading Groupon’s customer lifecycle management including acquisition, retention and reactivation.

Responsiblities:

• Lead marketing operations, campaign strategy and optimization for Customer Growth programs and initiatives

• Lead development of email marketing campaigns including planning, A/B testing, landing page development, deployment, reporting and optimization

• Provide thought leadership to optimize and expand customer activation, retention, and reactivation programs

• Make recommendations to management of strategies, roadmaps, and operating plans for e-mail channel

• Work with design/creative teams to develop marketing creative that drive response

• Track and report on performance of email campaigns and optimization initiatives to internal stakeholders

• Identify and capitalize on opportunities to optimize customer experience that drive incremental revenue

• Partner with engineering and operations teams to implement tech advancements and new strategies

• Communicates clearly with business leadership and presents findings in the form of recommendations

Required Skills:
 

• 5+ years in database driven marketing, CRM experience prefered

• Bachelor degree in Marketing; Master degree in Marketing or MBA is a plus

• Strategic program development and big picture thinking in consumer e-commerce merchandising


• Familiarity with key marketing metrics – solid analytical expertise

• Knowledge of campaign testing strategies utilized in direct online channels (email, mobile notifications, social)


• Ability to travel up to 15% - both domestically and internationally


• Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

• Self-starter, highly flexible, ability to handle changing directions/priorities​ and roles as business needs evolve

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.