Demand Generation Marketing Manager
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Role Description:
The ideal candidate will have a proven track record growing with and adapting in a technology startup environment. They will be able to plan and execute inbound/outbound integrated lead generating campaigns for NowSecure products, solutions and thought leadership platforms; identify and optimize real-time events to engage prospects and manage processes and programs to optimize funnel conversion.
- Campaign strategy and execution (inbound & outbound)
- Campaign content direction/creation across marketing channels
- Real-time event identification and management to optimize inbound marketing
- Inquiry to opportunity pipeline process and sales/marketing alignment
- Campaign and tactical performance metric management and optimization
- Event strategy, marketing programs and execution management
- Marketing automation tool optimization
Goals you’ll be asked to meet:
- Specific pipeline lead requirements for fast growing sales org
- Lead quality targets - pipeline conversion and velocity
- Revenue generated by converting select product subscriptions online
- Concept, execute and optimize multiple, simultaneous campaigns
- Manage event schedule averaging 20+ annual
Experience we’re looking for:
- 5-7 years in B2B tech marketing, 2+ years in a startup
- Security industry experience, nice to have
- A portfolio of lead generation program examples (submit one with application)
- Performance track record can be articulated with marketing/pipeline metrics
- Inbound marketing expert across all marketing channels
- Lead and revenue generating program development and management
- SDR program management experience
- Market segmentation and persona strategy and application
- Industry and private event management and marketing
- Strong content marketing background
- Marketo, Salesforce, Google tools expert
- BS in Marketing
Profile we think will do well here:
- Proven results, passionate marketer
- Marketing philosophy: science and art
- Gets brand experience…not just a quant jock
- Excellent at directing copy and creative
- Excellent communicator
- Sharp thinker, fast and flexible
- Collaborative, social team member
What we offer:
- Competitive Salary
- Comprehensive Medical/Dental/Vision coverage
- Flexible Work From Home Policy
- Flexible spending account
- Simple IRA
- Three weeks vacation
- Bi-monthly lunch (ChowSecure)
- Weekly happy hours and of course, Ping Pong!
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