Digital Acquisition Manager
- Primarily focusing on Display Acquisition efforts. Build out and execute prospecting and retargeting efforts in a self-serve DSP. Manage campaign budgets and billing processes.
- Develop and implement strategies to test into new channels for digital acquisition - mobile, video, native et. al.
- Work closely with other marketing teammates to build robust look-alike model programs – leveraging consumer data to develop prospecting personas.
- Truly partner with different marketing teams (social, CRM, creative, etc) and product team to drive our platform's growth. No silos here.
- Use channel platform and database insights to develop strategic and tactical recommendations for both new programs and optimizations of existing efforts.
- Work closely with the creative team to enhance development of messaging and landing pages.
- Curiosity. You love to dig below the surface data and find opportunity.
- Excel skills. Geeking out on the best way to clearly and concisely report on performance
- Digital savviness, including experience directly managing a DSP and social advertising campaigns/content; know-how to traffic display ads; use of Google Analytics and Tag Manager a big plus.
- Reporting databases (i.e.: Looker, MixPanel, etc) are something you have interest in learning.
- Strong attention to detail and history of delivering on time – you smile when you see a well detailed project plan.
- Autonomy and Ownership. Oversight is good, but you’re a self-starter who can manage multiple priorities, share insights and collaborate without missing a beat regarding daily DSP campaign management.
- 1-5 years of experience focused specifically on digital acquisition efforts – ideally for a B2C offering
ParkWhiz offers:
Competitive salaries
Medical, dental, and life insurance
Flexible schedules
Paid holidays and generous vacation
Workstation of your choice
Casual office with stocked kitchen and ping pong
You'll be working alongside a team of phenomenal people About ParkWhiz
Founded in 2006, Chicago based ParkWhiz.com pioneered the eParking marketplace and has since become the industry standard and market share leading platform for event and downtown parking bookings across the country. ParkWhiz has extraordinarily strong revenue growth and ongoing product innovations that continue to change the way people think about parking. ParkWhiz.com attracts highly-competitive over-achievers who thrive in a dynamic environment. Employees enjoy the rewards and challenges associated with a constantly evolving market leading technology company. If you embrace challenge, work well in a team setting, and are driven to grow and excel in your career, we'd like to hear from you.