CraftJack is a great place to work. We're a small team solving real problems, established and profitable and reaching millions of consumers each month. At CraftJack, your voice will be heard, your work will be seen, and the results will be immediately apparent. We have a beautiful, recently renovated office in Evanston, just a few blocks from the lake and directly across the street from both Metra and CTA. We collaborate openly and treat each other with respect. And we like to have our fun.

CraftJack is currently looking for a Digital Marketing Analyst focused specifically on SEM and Paid Social. You will be working closely with the Director of Digital Marketing and a talented, dedicated group of marketing, technology and product professionals to establish our digital presence.

 SEM Responsibilities:

• Optimize campaign budgets and bids to reach profit, margin and CPA targets
• Analyze performance metrics, and use insights you gain to drive growth in profit
• Pull and analyze weekly, monthly, and ad-hoc reports
• Research and build out keyword lists
• Write ad copy for search and display ads
• Set up and track ad copy and landing page testing
• Monitor campaign performance in Google, Bing and Yahoo

 Other Responsibilities:

• Manage all paid social campaigns
• Manage affiliate campaigns
• Build strong relationships with third parties

 Qualifications:

• 2-4 years of SEM/PPC/paid search campaign management experience
• 1-3 years of paid social and display experience
• BA/BS in related field of study
• Intermediate to advanced knowledge of Excel
• Strong math and analytical skills
• Familiarity with Google Analytics or other web analytics platform
• Experience using a bid management platform (QuanticMind, Marin, Kenshoo, etc.), a plus