Digital Marketing Coordinator
Digital Marketing Coordinator
About the Company
Trunk Club was started to solve a simple problem – shopping for clothes in stores or online just doesn’t work for most guys. It’s overwhelming, inconvenient, and takes way too much time. With Trunk Club, guys discover awesome clothes that are perfect for them without ever having to go shopping. We combine top brands, expert service, and unparalleled convenience to deliver a highly personalized experience that helps guys look their best and saves them time.
We scour the planet for the very best in men’s apparel and curate an ever-evolving assortment of pieces from our favorite designers. With the best inventory anywhere as our point of departure, a Stylist on our team hand-selects a trunk of items based on each customer’s needs and tastes. They keep what they love and send the rest right back to us, at no cost to them.
Our team is based in Chicago, IL and has grown from four to over 1,200 since starting out in December 2009. Trunk Club was recently acquired by Nordstrom, but it still operates as an independent subsidiary that is trying to redefine and continuously disrupt the retail landscape.
About the role
We are a close-knit customer acquisition marketing team focused on aggressively expanding our customer base for a business that The New York Times has called 'revolutionary' in the world of retail. The Digital Marketing Coordinator will be a key member of the acquisition team and will have the opportunity to help grow our men’s and women’s member base across multiple online marketing mediums.
What You’d Work On
- Partner with channel managers to execute online marketing campaigns across various channels including, but not limited to Facebook, Twitter, Google/Bing Search and Display Networks, and LinkedIn, for Trunk Club men’s and women’s businesses
- Own the setup, optimization and measurement of digital campaigns
- Deep dive on performance trends and assist in developing an online marketing strategy
- Provide regular performance updates and relevant benchmarking on campaign effectiveness
- Meet or exceed ROI requirements through a test and learn approach, leveraging customer data and campaign analytics to test creative and messaging
- Responsible for reporting metrics and tracking goals against each campaign
- Explore new opportunities for customer growth on both new and existing channels
- Help build out site content within the content management system
What your background might look like:
- 1-2 years of online marketing experience with a basic understanding of major online platforms
- Expert experience in at least one online platform
- Demonstrated success improving performance of marketing campaigns
- Experience in Google Analytics and Microsoft Excel
- Exceptional analytical and problem-solving skills
- Highly organized, detail-oriented, and able to prioritize effectively
- Enthusiastic and eager to learn across all areas of our digital acquisition team. Strong desire to continuously learn and grow
- BA/BS college degree or equivalent
- Nice to have: Tableau, Amazon RedShift, Contentful
You'll be really happy here if:
- You are a self-starter with a results-driven mentality
- You thrive in high-paced environment with competing priorities
- You want to make a sizeable impact in a high growth business
- You're looking to contribute not just to our customer experience, but to our culture and company roadmap
- You love working collaboratively
- You’re comfortable giving feedback and receiving constructive criticism