It is an exciting time at Hireology and we are looking to grow our Marketing team.  We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This is a great opportunity for someone that is looking to grow his or her career by joining a high growth startup in a role with the opportunity to make a huge impact.

Responsibilities

· Lead our SEO, PPC, Social, and digital marketing initiatives

· Identify, track, and report on all digital marketing KPIs that drive the business

· Identify trends and insights, and optimize spend and performance based on these insights

· Grow the current marketing database with qualified prospects that can be nurtured into sales-ready leads

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrument conversion points and optimize user funnels

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· BS/MS degree in marketing or a related field

· 5+ years of proven working experience in digital marketing (B2B SaaS sector a plus!)

· Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media an display advertising campaigns

· Pay-per-click, banner and social media marketing experience

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimizing Google, Bing, Facebook, and LinkedIn campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

Company Overview
Hireology’s cloud-based Selection Manager™ helps companies organize their hiring process and use data and smart tools to make better hiring choices.  We help SMBs and large, multi-site operators such a franchise systems ensure a consistent hiring and selection process across thousands of locations each and every day.