Digital Marketing Manager
Our company is in an enviable spot. We’re profitable, and both our bottom line and our global reach are growing rapidly. We’re playing in an exploding market where technology evolves daily and acquisitions / consolidations happen left and right. We’ve got a stellar, strategic management team who find joy in working together and are executing effectively across the board.
A few things to know about us:- We put our customers first. When making decisions, we always seek to do what is right for our customer first, our company second, our teams third, and individual selves last.
- We do things differently. As a pioneer in a highly-competitive industry that is poised to reshape every sector of the global economy, we cannot fall back on old models. Rather, we must chart our own path and strive to out-innovate, out-learn, out-maneuver and out-pace the competition on the way.
- We walk the walk on diversity. We’re a brilliant and eclectic mix of ethnicities, religions, industry experiences, sexual orientations, generations and more – and that’s by design. We see diverse perspectives as a core competitive advantage.
- Integrity is essential. We believe in doing things well – and doing them right. Integrity is a core value here: you’ll see it embodied in our staff, our management approach and growing social impact work (we have a VP devoted to it). You’ll also see it exhibited in the way we lead our people and how we handle our HR issues: we expect employees and managers to deal with issues directly, immediately and with the utmost respect for each other and for the Company.
- We are owners. Strong managers enable and empower their teams to figure out how to solve problems. You are no exception. You will have the ownership, accountability and autonomy needed to be truly creative.
As Aeris continues to expand globally, we are looking for a Digital Marketing Manager to join our growing, global marketing team. In this role, you are our in-house expert in digital strategy - driving targeted traffic growth using SEM methodologies. You are responsible for developing the strategy and driving the execution of our various online marketing programs. Are you ready to make an impact on our company?
- You will develop and implement integrated B2B digital marketing campaigns consisting of SEM (including Paid Search and PPC advertising), re-marketing, and display ads
- As our digital marketing leader, you will be leading the entire SEM strategy (from inception to execution), including managing external vendors and contractors
- You will collaborate with and support the product-line demand generation directors for all digital marketing needs as well as test protocols to organize and prioritize the testing roadmap for all campaigns - including AB/multivariate testing
- You will collect and analyze all performance data to measure and make changes to the strategies to optimize campaign performance - which includes setting success criteria and metrics
- You are responsible for the global website and microsite management - reviewing and developing web analytics (Google Analytics & mixpanel) reports to highlight key challenges and opportunities - using data to improve future campaigns
- Collaborate with the internal content and demand generation teams, graphic designers, and any external resources to create digital ads that reflect the Aeris brand
- You have your BA/BS in marketing, business, or computer science with 3 - 5 years of hands-on experience across all aspects of SEM marketing
- You possess a track record of implementing and leading end-to-end digital marketing and advertising strategies
- You understand marketing automation and CRM systems (HubSpot and NetSuite preferred)
- You are experienced with configuring web analytics such as Google Analytics
- You have excellent planning, project management, and prioritization skills
- You enjoy problem-solving - applying critical thinking and calmness to find innovative and creative marketing solutions
- You are a self-starter, assertive, well organized, and have precise attention to detail as well as excellent verbal and written communication
- You enjoy working with both technical and non-technical team members
- WordPress experience as a user would be a plus
Aeris walks the walk on diversity. We are a brilliant mix of varying ethnicities, backgrounds, religions, cultures, sexual orientations, gender identities, ages and professional/personal/military experiences – and that is by design. Different perspectives are essential to our culture, innovative process and competitive edge. Aeris is proud to be an equal opportunity employer.