With more than 150,000 business software reviews and a growing number of service provider reviews, G2 Crowd is the world’s leading independent source of consumer-based software and service insights on the web. Our mission is to disrupt the traditional technology analysts by aggregating wisdom from real IT and business users along with social data signals.

We are looking for passionate, entrepreneurial modern marketer with at least five (5) years of proven digital marketing experience. The work environment fosters learning and creativity to become a career launch pad into other roles at G2 Crowd.

Responsibilities:

• Define and create successful marketing automation strategy to include:

• Drive online traffic to company website
• Develop and manage digital marketing campaigns including drip campaigns, emails, webinars, events, content dissemination, etc.
• Paid search, SEO and PPC
• Establish closed loop integration with key marketing automation tools
• Create lead generation opportunities and manage leads through the sales process
• Develop and create internal and external marketing materials, e-marketing pieces, client communications
• Manage, plan and participate at industry and customer events
• Proofing and copywriting of marketing collateral materials
• Manage social media (LinkedIn, Twitter, Facebook) daily activity, content and customer correspondence and paid initiatives
• Continuously monitoring, measuring and reporting social media activities, trends and campaign results and deliver insights to drive continuous improvement and reinvestment strategies
• Manage to overall marketing budget

Some reasons why we might like working with you:

• You have 5+ years of related digital marketing or social media experience with a Bachelor’s degree in marketing or related field preferred
• You are results driven, forward thinking, flexible and have a sense of humor
• You have strong competency and experience with using social media, personally and professionally
• You have experience with technology enablers like: Hootsuite, Sprinklr, Sprout Social, Marketo, Salesforce, etc.
• You have experience managing PPC, SEO, digital drip-campaigns, Google Analytics or similar web analytics tools and social media
• You have excellent project management and vendor management skills

Some reasons why you might like us:

• We create. You have an opportunity to make a direct impact and help our company grow.
• We care. We have a collaborative, progressive, fun company culture that you can be a part of.
• We pay. We provide a competitive salary, full benefits package, and stock options as well as free lunch everyday!
• We play. We are a team of people that enjoy our work and value our happiness.

G2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job and more than a career: a true calling. We pride ourselves on having an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Want to learn more? Check out 10 Reasons to Join The Crowd!