Digital Marketing Specialist
Overview
kCura is a global company with team members who are driven by our customers to build exceptional software for them to use every day. Our product, called Relativity, handles large volumes of data and helps corporations, law firms, and government agencies solve their own unique data problems.
The way we work together is centered on our core values of collaborating, communicating, pushing to exceed expectations (even our own), being humble, and having fun while we do it. We enjoy ourselves, give back, and work (and play) hard together. If this sounds like the place for you, check out the details of this position below.
As a Digital Marketing Specialist, you’ll support our marketing systems and lead generation efforts. Your experience with leveraging marketing tools will help with executing on tasks such as building emails, landing pages, and web forms, and providing insight for marketing reports.
Responsibilities
• Executes on technical tasks within marketing and lead generation software, including building emails, creating workflow rules, and building forms and landing pages.
• Segments lists for marketing communication based on criteria such as region, lifecycle stage, and persona. Promotes data integrity best practices for maintaining a healthy contact database.
• Create reports on our marketing channels, lead lifecycle health, and campaign performance, and make recommendations to optimize our efforts.
• Continuously analyzes the effectiveness of our marketing channels – such as email and blog – and provides recommendations to optimize our content for lead generation based on this analysis.
• Assists with reporting on marketing content, campaign effectiveness, and lead conversion process, and presents findings and recommendations to a group of stakeholders.
• Keeps pace with digital marketing industry trends and developments.
Qualifications
Minimum Qualifications:
• Bachelor’s degree
• 1-2 years of experience with lead generation, marketing automation, email campaigns, or inbound marketing.
• Experience with marketing automation software; HubSpot and Google Analytics is a plus.
• Experience with data segmentation and reporting within a CRM; Salesforce.com is a plus.
• A solid understanding of HTML, CSS, and Microsoft Excel.
• Proven project management skills.
• Meticulous attention to detail.
• Ability to work on a variety of projects at once, with multiple stakeholders.
About Us
Our software has more than 130,000 active users in more than 40 countries from organizations including the U.S. Department of Justice and more than 190 of the Am Law 200. We have grown significantly over the last several years and continue striving to build software that helps solve our customers’ toughest e-discovery and unstructured data challenges.
If you’re ready to grow with us, we’d love to hear from you.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.