Overview

Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire a Digital Marketing Specialist. We are seeking a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base

The Digital Marketing Specialist will be responsible for understanding what activities increase customer generation from our database and using inbound marketing tactics such as email, social media to add value through content, resources, and other calls-to-action. You will work to create scalable processes that ensure best practices in lead generation and nurturing, and database management and analysis. The Digital Marketing Specialist will also be responsible for driving traffic to the brand website and acquiring leads through paid search, display, and native marketing strategies/campaigns.

Why Rise: Rise is a fast growing company with an expanding list of Fortune 500 clients. We are an equal opportunity employer offering a competitive salary and benefits package, a casual work opportunity, and a tremendous opportunity for growth. If you have an entrepreneurial spirit, are excited about finding smarter ways to do things and have a strong desire to be a part of winning team, we want to meet you.

Responsibilities:

• Execute effective email marketing campaigns in support of product launches, new product features, events and trade shows, and other marketing goals
• Manage and build various email lists and campaigns, including segmented lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Work closely with Events and Communications teams to integrate marketing programs
• Help with the strategy and setup of paid and digital media campaigns.
• Help manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve marketing conversion funnel performance.
• Create processes and naming conventions that boost efficiency, focus, and inform our strategy. Manage and optimize our marketing automation and lead nurturing processes through email, digital media, and data analysis.

Required Skills:

• 1+ years of experience within digital marketing
• Some experience working within automation systems such as Pardot, Marketo, Hubspot or any others. (Pardot is preferred)
• Experience leveraging Google Analytics and building custom reporting to guide the business
• Identify and execute opportunities to improve and expand our digital media strategy and presence on the Web
• Oversee project activities on a day-to-day basis to ensure on-time completion of planned tasks
• Proactively communicate status and identify issues affecting overall ability to complete tasks within agreed schedules; do so in a timely manner
• Complete business requirements and analysis as related to project scope
• Create project status reports and deliver status updates to stakeholders and project participants
• Work proactively in managing internal customer expectations
• Provide accurate estimations for deliverables Coordinate and facilitate meetings and reviews
• Tremendous attention to detail and copy editing skills
• Business fundamentals and project management skills
• Exceptional ability to see projects through all phases of implementation while maintaining timelines and staying on budget
• Ability to thrive independently with a high degree of autonomy, as well as in a cooperative, diverse group with specific, set objectives
• Ability to thrive in a fast-paced and highly cross-functional settings
• Works independently, self-reliant, self-motivate
• Strong problem solver
• Excellent attention to detail and strong organizational skills
• Solid interpersonal skills, enthusiastic, congenial, assertive