Founded in 1940, Chicago-based Beltone is part of the GN Hearing Care Group, a global leader in intelligent audio solutions with a unique portfolio of medical, professional and consumer audio solutions. Utilizing advanced technology to produce hearing aid instruments sold in the United States, Canada and over 50 countries worldwide, Beltone provides industry-leading products, services and support for its U.S. hearing care network operating in over 1,500 offices in North America. Beltone remains the most trusted brand for quality products and care among its patients and adults aged 50 and older. Visit Beltone at www.beltone.com.

Beltone is looking for an enthusiastic digital marketing specialist to work with our growing marketing team. The right candidate will always be willing to try something new and suggest new ideas. They will have a can-do attitude and will be willing to roll up their sleeves and help with multiple projects at the same time.

As the digital marketing specialist, you’ll be working cross-functionally throughout the marketing department on a variety of projects from executing national email campaigns to A/B testing pages on the website, to analyzing paid search campaigns. You’ll be interfacing with agencies as well as working directly on projects with marketing managers and marketing directors in the US and Canada.  This position requires a bit of technical expertise but also creativity. The ideal candidate will possess a strong balance of strategic thinking skills and analytical assessment. 

JOB DUTIES & KEY RESPONSIBILITIES

• Executing national email and trigger campaigns and analyzing results

• Implementing and analyzing new marketing automation platform

• Monitoring Facebook and LinkedIn content management and media spend

• Handling website usability and data analysis

• Implementing website optimizations and A/B testing

• Managing national and local paid search campaigns, and national and local Google My Business

• Assisting network owners and corporate retail with digital marketing needs and questions

• Handling other Marketing tasks as needed

DESIRED QUALIFICIATIONS

• Bachelor’s Degree, Business, Communications or Marketing a plus

• 3+ years of digital marketing experience

• HTML knowledge

• SEO experience

• Google Analytics analysis experience

• Google Adwords campaign editing and analysis experience

• Website A/B testing

• Proactive problem solver

• Highly organized and can manage multiple tasks and projects simultaneously

• Experience with the following a plus but not required: Optimizely, Sitecore, Mouseflow and Basecamp

• Driven to succeed, with a commitment to achieve results

• Demonstrated ability to make decisions, offer strong recommendations and take responsibility for results

• Excellent interpersonal skills and able to quickly build effective working relationships with diverse customers, colleagues and vendors

• Strong oral and written communication skills

• Ability to gather and skillfully analyze data

• Team orientation and strong collaborator