Director of Marketing
At Procured Health, we have an ambitious goal -- taking costs out of our healthcare system while improving the quality and efficiency of patient care. We believe that we can solve some of the biggest problems in healthcare with a talented team, smart technology and engaged users. Our best-in-class software tools help healthcare providers optimize clinical product evaluation, reduce costs, and fundamentally change the way they operate. We're a growth stage start-up focused on building a world-class company, and backed by leading healthcare investors.
What you’ll be doing:
The Director of Marketing will lead the development and execution of our marketing strategy with a focus on demand generation, content creation, and targeted distribution. As the Director of Marketing, you will be responsible for creating an outreach strategy and positioning Procured as a thought leader for our members and prospects.
Key responsibilities:
- Define marketing goals, programs, and metrics
- Develop and execute marketing communications strategies to build brand awareness and generate qualified leads. These include:
- Website content management
- Solutions whitepapers and briefs
- E-mail campaigns
- Print advertising in industry publications
- Thought leadership content (through conferences, events, webinars, studies etc.)
- Press distribution
- Partnerships
- Track key performance metrics and report regularly to senior leadership
- Build team to scale activities and impact as necessary
Your credentials:
- 3+ years marketing experience, preferably with enterprise software businesses
- Proven track record in design and execution of marketing campaigns with quantifiable results
- Experience managing a variety of digital advertising campaigns, including SEO/SEM, email, print, and social.
- Strong writing capabilities. Ability to turn complex technology concepts into clear communications
- Strong recruiting, team development, and management experience
- Creative, detail-oriented, and design savvy
Perks:
- Dynamic and fast-paced work environment in downtown Chicago
- High level of responsibility and autonomy – make an impact from day one.
- Competitive pay in addition to equity incentives
- Relocation allowance
- Benefits