Director of Marketing
Director of Marketing
ReviewTrackers is the award winning reputation management platform trusted by tens of thousands of businesses around the world. A SaaS company, which has experienced 500% YOY growth by solving a critical brand problem by allowing distributed business locations to easily manage reviews, monitor brand reputation, and understand their customers.
ReviewTrackers offers endless opportunities to learn, grow, and advance your career by making substantial contributions. We have experienced significant growth but we understand we don’t have everything figured out and are looking for people excited by the challenge who want to make a significant contribution.
The Director of Marketing will drive aggressive revenue growth by expanding on and executing our digital marketing strategy. This role is responsible for lead generation, marketing automation, website content and SEO as well as continuing to build the digital marketing department by hiring and retaining top talent.
Responsibilities
- Design and manage
effective marketing campaigns to drive qualified leads - Build a "pipeline"
of potential clients by providing strategy, creative direction, and campaign
objectives. Your success will be measured by results/ROI - Implement and
manage marketing automation software to generate, capture, qualify, and assign
leads to the sales team - Develop compelling
content strategy and assets - Create new and
creative strategies to increase lead velocity - Develop buyer
personas, segmentation, and create opportunities which drive targeted campaigns
to generate new leads - Work with the CEO
and head of sales to establish monthly and quarterly lead generation goals - Assess overall
marketing and campaign metrics and identify opportunities for steady
incremental improvements - Plan and implement
a conference and convention strategy
Qualifications
- 5+ years of
professional experience covering the responsibilities described above - Metrics driven
mindset with a focus on continuous improvement - You are an inbound
pro with a track record of demand generation, execution, measurement,
analysis, and reporting - Experience using or
implementing marketing automation systems including rules-based lead nurturing - Successful history
leading a creative content marketing strategy - CRM and marketing
automation experience including list management, segmentation, and custom
report creation. Salesforce experience a plus - Experience with
targeting, segmenting and profiling of prospects and customers - Experience writing,
presenting and executing ROI-driven marketing campaigns - Experience building
and leading a team of marketing professionals
Additional Information
- Innovative and empowering work environment. Our office is full of smart and talented coworkers who work hard and execute
- Food and drinks provided to nurture those creative juices. Our kitchen has a constant flow of new, healthy - and not so healthy - snack foods
- Easy access to public transit and 90/94
- Excellent healthcare benefits with ReviewTrackers covering 100% of Health, Dental and Vision insurance
- 401k, Life Insurance and Flex Spending Accounts