GoHealth is a leading developer of Web-based sales and online insurance marketing tools for the health insurance industry, helping insurance brokers, agents and carriers connect with customers and transact business more efficiently.

We are revolutionizing the health insurance industry through technology. Are you interested in driving an industry that is expected to top the trillions by 2014?

GoHealth was named one of the Top 10 Fastest Growing Software Companies in America by Inc 500, our President and CEO were 2013 Midwest region winners of the Ernst & Young Entrepreneur of the Year award, and the CEO and President were both just recognized in the prestigious Crain’s 40 Under 40 list.

The Director of Marketing will provide leadership, support, vision and guidance for GoHealth’s Business to Business Marketing Team and will manage all aspects of the company’s business to business marketing efforts, from planning to budget management to strategy development.  The ideal candidate must be experienced with online marketing and campaign development. This person will need to thrive in a fast-paced environment and must be adept at interfacing effectively with individuals at all levels of the organization. Additionally, the Director of Marketing will develop sales tools and presentations while taking the company’s branding, messaging and market presence to the next level. 

Principal Responsibilities:

• Manage overall corporate brand equity and identity.
• Develop innovative and sustainable marketing programs that drive incremental client acquisition through direct sales lead generation.
• Lead creation and implementation of marketing campaigns from conception through metrics
• Create a communication strategy and drive alignment of all related marketing communications, ensuring consistent delivery
• Partner with creative and web team to develop effective marketing campaigns to be leveraged across all channels
• Build and implement successful short and long term marketing plans that include sales materials, brand building, corporate communications, webinars, media coverage, trade shows, social media, company website, campaigns, whitepapers and partner support.
• Demonstrate significant knowledge of health insurance marketing and perform in a leadership role with client brand teams when needed
• Provide market trend insights and strong industry knowledge to the Management Team
• Motivate and maintain the Marketing Team by recruiting, selecting, orienting and training employees
• Maintain cross functional relationships with Sales, Lead Generation, Creative Services and Technology as well as external parties.
• Provide short and long term market forecasts and reports by directing market research collection, analysis and interpretation of market data
• Develop marketing financial strategies by estimating, forecasting and anticipating marketing requirements, trends and variances; aligning monetary resources; developing action plans; measuring and analyzing results; initiating corrective actions; minimizing the impact of variances
• Develop, manage, implement and evaluate lead generation sources/vendors/programs including PPC advertising, SEO efforts, Pay-per-lead campaigns, webcasts, online seminars, etc.
• Develop and execute upon a database marketing strategy based upon the organization’s segmentation of the market
• Aid sales leadership in developing a prospect & market segmentation strategy.
• Work closely with Sales Leadership to manage the sales pipeline, establish and measure KPI’s throughout the sales pipeline that will directly impact revenue.

Minimum Qualifications:

• Bachelor’s degree in Marketing or related field. Masters degree preferred.
• 6+ years experience in Marketing and Business Management, with at least 5 years in directly managing a marketing team.
• Marketing experience within the health insurance industry
• Strong leadership and consensus building skills
• Ability to multi-task and deal with ambiguity, manage multiple priorities simultaneously in fast-paced environments.
• Detail and result oriented, hands-on individual, who displays confidence and able to make commitments and deliver on them
• Demonstrated ability to combine strategic and analytical skills with creative and visual skills
• Strong communication & interpersonal skills
• Metrics driven with demonstrated analytics capabilities focused on measuring the effectiveness of marketing campaigns and other lead generation programs
• Extremely proficient in computer programs such as Excel, Word and PowerPoint

Preferred Qualifications:

• B2B sales and/or on-demand software lead generation experience.
• Experience working with diverse distribution channels, ideally experience working with independent agent distribution
• Experience in start-up / growing  company environments
• Working knowledge of Google Analytics
• Salesforce, Sugar and NetSuite CRM knowledge or working knowledge of enterprise driven CRM solutions
• HTML Experience
• SEO & PPC knowledge
• Email service suite knowledge