Director, Product Marketing

About the Company

Trunk Club (trunkclub.com) was started to solve a simple problem – shopping for clothes in stores or online just doesn’t work for most people. It’s overwhelming, inconvenient, and takes way too much time. With Trunk Club, men and women discover awesome clothes that are perfect for them without ever having to go shopping. We combine top brands, expert service, and unparalleled convenience to deliver a highly personalized experience that helps people look their best and saves them time.

We start by scouring the planet for the very best in men’s and women’s apparel, curating an ever-evolving assortment of pieces from our favorite designers. With the best inventory anywhere as our point of departure, an expert on our team hand-selects a trunk of items based on each customer’s needs and tastes. They keep what they love and send the rest right back to us. In addition to this, we offer a custom clothing program in which clients can create outfits from scratch. Since the garments are custom-made to members’ specifications, you can design exactly what you want, as opposed to settling for something you almost love.

Our team is based in Chicago, Washington, DC, Dallas, Los Angeles, New York, Charleston, & Boston. We have grown from four to over 1,100 since starting out in December 2009. We're actively looking to find amazing people to join our team. Are you interested?

About the Role:

As the Director of Product Marketing, you will be responsible for building a high-functioning Product Marketing competency at Trunk Club - from crafting an overall vision for our product offering to building a team to help execute on that vision. You will partner with stakeholders across the company to identify and align our focus around offers we will take into market. Additionally you will determine how to best pilot those offers, decide what KPI’s should be tested, and then build the Go To Market strategy for those offers, and measure their success.

You are an expert in our market, developing a deep understanding of how we and our competitors are perceived and our relative strengths and weaknesses. You are a champion and advocate of our customer and work with our Consumer Research team to highlight opportunities to better serve our customer. You are a passionate and collaborative leader, and are able to work with a variety of levels across the organization to gain alignment, ask the hard questions and drive objective data driven discussions in service of generating compelling offers.

You will lead a team that assesses market opportunities through financial, strategic, and tactical lenses and takes the most promising of these opportunities to market. Your team will be responsible for all tasks associated with building and executing an effective go-to-market strategy, including market characterization, piloting of offers, development of the go-to-market plan, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment.

Responsibilities

• Develop a framework and process for prioritizing and assessing new and existing market and offer opportunities
• Partner with our Consumer Research team to identify and define target markets and build alignment across sales, technology, and marketing
• Determine pilot criteria and KPI’s for all new offers
• Work with strategy, product, and sales teams to build and deliver a roadmap of offers across all sales channels to set Trunk Club apart in the marketplace
• Lead and develop a team of Product Marketers oriented around Trunk Club sales channels
• Develop repeatable go-to-market operational processes for all new offers or market opportunities
• Work with technology and sales to develop new products or enhancements to existing products or offers
• Work with our Merchandising team to ensure our product offering and inventory support aligns with our market strategy
• Ensures all appropriate sales teams are adequately trained by working with Sales and training team partners
• Be a product expert/evangelist; lead presenter of the market offering to internal and external audiences

Requirements:

• Bachelor’s Degree
• 8+ years’ progressive experience in Product Marketing, Market Analysis or Channel Strategy
• Retail experience and/or an MBA preferred
• Experience bringing to market at least 2-3 new products/solutions using customer and business centered rigor
• Knowledge of modern product marketing concepts and techniques
• Proven ability to develop and execute effective business-to-consumer product marketing strategies
• Ability to analyze markets and create actionable market requirements to maximize offering profitability
• Demonstrated ability to lead and motivate teams
• Strong foundation of analytic skills to support communications and business case development
• Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation for digital consumption
• Proven ability to support and define market strategies for multiple sales channels