Email Marketing Associate
UK Email Marketing Associate
Location: Chicago Headquarters
What you can expect:
In this position you will report directly to the UK Consumer Marketing Manager to establish customer relationships and drive existing customer portfolio performance by working on email, direct mail, and improving the website experience for our fast-growing business. You will be both a brand ambassador and the voice of the customer to build customer relationships for our two UK brands, QuickQuid (www.quickquid.com) and Pounds to Pocket (www.poundstopocket.com). Our marketers use robust big data analyzing techniques to draw insights in order to make recommendations or improvements. You’ll work with internal departments (Analytics, Tech, Creative, Strategy and Operations, and Legal) as well marketing counterparts to implement and execute marketing campaigns that will drive business results. We are looking for a creative individual with a strong technical background, demonstrated analytical skills and an ability to thrive in a fast-paced, dynamic environment.
What you’ll do:
- Campaign Management – Develop and implement automated email, SMS, and direct mail marketing campaigns to drive existing customer portfolio performance. This includes identifying appropriate customer segments, developing campaign strategies, directing the creative development process (copy, design, coding), programming campaigns and testing.
- Testing Programs– Develop robust A/B and multivariate testing programs to optimize email performance and evaluate email marketing strategy, including frequency, offer, audience, and content.
- Reporting and Analytics –Report and monitor retention performance and campaign performance including audience, promotions, messaging, creative, deliverability, open rates, click-through rates and conversion. Report on results and provided insights and recommendations.
You’re right for this job if you have:
- 2-5 years of marketing experience.
- Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study.
- Passion for problem solving and working cross-functionally to see opportunities and resolve them.
- Ability to lead channel performance to achieve ‘big picture’ goals as well as accomplish smaller objectives
- Ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
- An understanding of HTML coding, email best practices, and familiarity with the technical platforms on which campaigns are built and executed.
- Familiarity with database management.
- Solid Excel experience.
Our Marketing Teams:
Enova’s marketing teams unite digital and traditional marketers, account owners, direct marketing specialists and advertising pros who strive to craft a cohesive marketing strategy for each of our financial products. These gurus integrate marketing strategies between traditional marketing, SEM, e-mail, direct mail, lead generation and affiliate marketing to pave the way of our products directly to our customers. Their goals are simple: acquire new customers and retain existing customers, develop brands that build a positive customer experience, and own programs that have measurable, bottom-line impact.
Enova Overview:
Enova is a leading provider of online financial services that leverages its advanced technology and analytics to provide access to credit for non-prime consumers and small businesses. Our roots are in Chicago, but we have served nearly 5 million customers through our six businesses in the U.S. and abroad. We pride ourselves on hiring smart and driven people who bring new and innovative ideas to the table. Our mentality is, "Life’s short. Work some place awesome." Ready to join us?
Perks:
Perks means something different to everyone. Yes we have snacks and a ping pong table, but we also have summer hours, a sabbatical program, 401k matching and education reimbursement. Most importantly, we like to think of our people as perks too. Isn't working with smart and driven people critical in your success in your next job?