McDonald's has bold plans to evolve the customer experience for the digital era, and the Global Digital team is at the center of this aggressive change.  Our team is leading the worldwide effort to develop and orchestrate digital initiatives across every facet of our interactions with customers.  This includes new brand engagement, e-commerce, service delivery, and digital content capabilities.  With the fast emerging digital environment, this team is focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our customers, and developing capabilities to bring them to life.  We do this in partnership and teamwork with our IT organization and markets around the world.

This team was recently formed as McDonald's hired its first Chief Digital Officer, who brings deep consumer Internet experience. McDonald's is aggressively looking to grow its digital, web and consumer focused capability by adding top tier talent across the company and within the Global Digital team.  The team will work in an entrepreneurial and strategic way to push forward ideas, innovation, execution and culture -- all on behalf of customers.  Our current needs include seasoned digital, social media and Internet talent in functions including product management, product marketing, digital marketing, community management, business development, user experience design, and program management.

McDonald's is deeply committed to our customer focus, and sits at an exciting juncture where we are ready to drive our brand to new heights using digital experience and engagement as essential ingredients.  

The director of digital media is responsible for identifying the most effective strategies to reach and connect with McDonald’s key target audiences through digital media, and work with regional and market leads to set guidelines and standards for markets. The corporate team focuses on establishing strategic frameworks for our market teams to ensure McDonald’s system-wide digital media strategies effectively leverage paid media channels and are seamlessly part of a holistic multi-channel communications approach.  The corporate team does not focus on implementation & execution of digital media plans.  The digital media director will lead his/her team to plan based on a strong foundation of media principles as well as an eye towards innovation. This includes being a point of contact for the global media agency teams as well as collaborating with marketing and digital marketing colleagues to ensure brand McDonald’s is delivering a holistic brand experience across all media channels.  This position will report to the Corporate Engagement Lead  

Responsibilities: 

• Ensure system wide digital media strategies effectively leverage paid media channels and are seamlessly part of a holistic multi-channel communications planning approach including use of owned channels by leading  corporate digital media team and collaborating with regional digital media colleagues to:

•  Establish digital media benchmarks & KPIs for markets to evolve media and digital media mix in alignment with consumer media behavior across all channels & formats (i.e. mobile, social, online video, display, etc)
  
• Identify & socialize digital media principles for markets including across paid search, programmatic, audience targeting, and digital media buying best practices

· Proactively bring innovative new ideas and explore growth opportunities in the rapidly changing digital media environment

· Lead & socialize media measurement approach with markets, including development of key media KPIs and successful execution against them, most specifically within digital media.  

· Provide guidance to market teams for analyzing and interpreting data to make strong data-driven marketing decisions

· Collaborate with Social Media and Digital Marketing leads to contribute strategically to integrated marketing plans

· Oversee and ensure ongoing development of direct reports

· Provide guidance to market teams to steward digital media budget driving value against marketplace and ensuring allocation of resources will sufficiently drive against business and marketing goals

· Manage and lead global digital media partnerships & deals

· Responsible for direction and oversight of external global media agency teams and partners

·     Bachelor’s degree required; advanced business degree preferred.

·     7+ years of experience in Media, Digital Media or a Media-related field required

·     Hybrid candidate who demonstrates strong short-term campaign/project management skills and long-term strategic vision abilities

·     Experience managing the development and execution of digital media strategies.

·     Direct agency management experience; contract management experience preferred

·     Experience using analytics and measurement to inform data-driven decisions for organizations; experience with econometric modeling preferred

·     Direct financial stewardship experience managing multi-million dollar media budgets

·     Autonomous leader who can represent and interact at senior management level

·     Equally conversant with strategy, implementation and digital media execution and analytics.

·     Excellent oral communications and presentation skills; exceptional writing and editing skills.

·     Creative self-starter who brings a sense of urgency and strong work ethic and passion to the position.

·     Thrive in a fast-paced, ambiguous environment.

·     Deadline-oriented, prioritizes appropriately, flexible, maintains grace under pressure and can deal with high-profile individuals

·     Problem-solver and team player who is willing to jump into any project large or small and mentor junior staff.

·     Food experience, either natural or CPG, a plus.

·     Estimated travel required: 5-10%