Head of Digital
About Camelot Illinois:
Camelot Illinois has been awarded the contract as the new private manager of the Illinois Lottery. The company is restoring transparency, integrity and responsibility to the Illinois Lottery. In partnership with the state, Camelot will operate a modern lottery that truly benefits the people of Illinois. The company’s innovative approach places consumers and social responsibility at its core, providing funding for schools, capital projects and special causes. Camelot is committed to building an organization with the strength and experience to grow the lottery and reinforce its rightful position as a force for good.
Camelot Illinois is a subsidiary of Camelot Global, a leading technology and professional services provider to lotteries around the world. Camelot Global’s portfolio of work includes the Irish National Lottery, Loterie Romande, the California State Lottery, the Kentucky Lottery, the Arkansas Scholarship Lottery, among others.
Our sister company, Camelot UK, has operated the UK National Lottery since 1994. Camelot UK has an unrivaled track record for success, helping the UK National Lottery deliver over $80 billion to winners and $46 billion to good causes to date.
Position Overview:
The Head of Digital has the remit to grow, develop and maximize the performance of the ‘digital’ aspects and elements of Illinois State Lottery and games. This covers online channels for lottery participation, plus any additional product extensions and features devised in order to create a stronger identity, performance and commercial impact, as well as enhanced cost efficiency. The role has the following objectives:
- To devise and embed (working with the Global Digital Director for Camelot Global) the overall direction and strategy for Digital to achieve top-line growth and bottom-line profitability objectives.
- As a channel lead, to execute on the strategy through the team and all relevant stakeholders to achieve performance objectives.
- Shape and deliver all consumer market communications / campaigns in an impactful and revenue-generating manner, deploying all available customer segmentation and predictive analytics.
- Manage, develop and inspire the Digital team to form a coherent, motivated and winning group, optimizing talent and activities / processes to drive sustainable growth and succession.
- Manage to maximum effect and impact the marketing / digital budget and relevant agencies and resources.
Responsibilities Include:
- Digital strategy, direction and planning:
- Devising a compelling digital framework, strategy and plan, building on established product and market position and credentials.
- Deploying the full range of available insight and analytics to drive participation in the digital channel.
- Establishing robust stakeholder relationships across the group to leverage all available capabilities and resources to drive the digital agenda.
- Communicating the plans to stakeholders and internal and external counterparts to ensure maximum buy-in and effective execution.
- Monthly and quarterly reporting on progress against plan.
Digital delivery, acquisition and retention:
- Using compelling content and branding to grow the market impact of Digital, for further customer activation, more proactive customer relationships and effective inbound / outbound digital marketing.
- Driving retention and customer value management through segmentation and CRM, using latest predictive and web analytics and insight to enhance customer experience and loyalty.
- Contributing broadly to digital thought leadership, and establishing a culture within the team of constantly challenging established practice and encouraging innovative ideas.
Team leadership, motivation and operations execution:
- Leading, motivating, and inspiring the Digital team, adding value in respect to all elements of customer interaction.
- Delivering and executing on the digital strategy and plan with ruthless focus across all communications, processes and initiatives.
- Driving team cohesion, quality and effectiveness, ensuring targets are clearly understood and that appropriate support and materials are put in place for every team member.
- Ensuring that over-performance is recognized and that best practice is gathered and shared both within the team and across colleagues.
Required:
- Bachelor's Degree or equivalent relevant graphic design experience.
- 5 + years experience in a similar role with digital focus.
- Experience in web and digital roles essential.
- Experience in a leadership role directing digital related team(s).
Preferred:
- You’ll be able to balance being hands-on with strategic planning.
- You’ll be comfortable being an all-rounder with key areas of deep expertise and a significant breadth of knowledge.
- You can “talk tech” when you need to.
- You’re happy to get stuck-in – and that means we all do things that aren’t in our job description sometimes.
- You’ll embrace our learning and development philosophy and you believe that doing is the best way of learning.
- You’ll be highly organized and skilled at prioritization as well as able to multi-task and thrive in a fast-paced, high-growth environment.
- You’ll have excellent attention to detail and demonstrates a rigor for testing.
- You’re committed to fostering an excellent customer/stakeholder experience.
- Confident enough to work without a high level of supervision.
- Global experience.
WHY WORK FOR US
Camelot Illinois is building a transformative lottery company with world-class people, technology and operations. The Camelot values of being honest, creating together, keeping it simple and thinking long term are embedded in the design of our organization and our plans for Illinois.
- Be Honest: We do what we say, we keep our promises and we don’t rest until we’ve earned each other’s respect
- Create Together: The most effective solutions come from strong collaboration, a culture of innovation, shared goals and respect for everyone’s expertise.
- Keep It Simple: We keep things simple, direct and transparent so customers in particular always know where they stand.
- Think Long Term: We work with customers to build successful lotteries for the next generation, not just the next day.
Career Growth
We want people who thrive in a relaxed, autonomous, results-driven environment to join our company. We believe the way to attract and retain the best talent is to offer a fulfilling career in an organization committed to growing its own future leaders. Career Development is a top priority and we will partner with employees to grow and progress their professional skill sets.
Benefits and Employee Policies
We will bring our experience of working with European lotteries to Illinois. We will also bring a European influence to paid time off, family leave and so on. We have created a strong ethical culture which is translated to each of our employees and business dealings globally. We aim to offer a package of benefits and policies which will compete with any private sector employer in the state. We ensure that every employee is engaged and has the necessary support to understand and implement the responsible gaming principles in their job.
Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and will support and encourage our partners to do the same.
Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
