Head of Marketing and Communications

| Hybrid
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About PerkSpot

We work with many of America’s best employers to bring the best perks and discounts to millions of employees. These exclusive savings are a great recruitment and retention tool that allows their employees to take advantage of unique opportunities and feel great about their company.  We help employees from 400 companies like Starbucks, Walgreens, Reddit, Southwest Airlines, McDonald’s and Abbott to save on everything from gym memberships and tickets to electronics, new cars, and travel.

 

About the Role

This is a new role for us, born out of our growth and a desire to improve the caliber and consistency of communications with our clients and their employees.  You will control the way employers and their employees connect with our brand through our products, online marketing efforts, content creation, social media, and offline outreach. This is a hands-on role: contribute tangibly as you also lead strategically.

The actual budgets for campaigns are relatively small, but the campaigns work in concert with the communication channels our clients/employers use to reach with their employees, so a creative grassroots approach will come in handy. We don’t have a big play in social media since most of our programs are privately branded and offered to the employers we represent, but there’s still work to be done, particularly with some of our new initiatives that are coming this year.

 

Qualifications

  • Online User Engagement: user experience, conversion and analysis
  • Corporate Communications and Promotion: working with clients to promote programs to their employees
  • Hands-on Know-How: the ability to carry-out the work of your team in one or more areas such as Adobe products, content creation, HTML, expert data analysis, or stuffing envelopes.
  • Expert level project management skills, particularly related to campaigns and events
  • Proficient in use of Microsoft Office products (Word, Excel, PowerPoint, and Outlook)
  • Email Marketing highly desirable, though you’ll be in good hands with your team
  • Online Marketing experience including SEO, SEM and social media
  • Editorial, Content Creation and Copywriting proficiency: you will have a good team, but you should be able to lead well
  • Public relations experience highly desirable.
  • Tradeshow experience highly desirable

 

A Month in the Role

In the past month in this role, you probably would have:

  • For new Fortune 500 clients, developed an employee awareness and engagement program through fliers, electronic announcement and other promotions, which our Account Management team can roll-out.
  • Collaborated with executives from McDonald’s to develop a nationwide program to raise awareness for crew members in their restaurants nationwide.
  • Collaborated with your team of email marketing experts on new experiments designed to boost the effectiveness of our communications to employees.
  • Developed a new outbound marketing campaign to reach new prospective Fortune 500 clients through a combination of direct mail, email, online response and sales collateral.
  • Refined our social media strategy and guidelines.
  • Developed new materials for our Merchant Relations team, helping them attract new retailers to the program, bringing perks and discounts that will delight our users.
  • Developed product strategy for, theLoop, our weekly content guide on how to excel in the 21st century workplace.
  • Collaborated with a cross-functional team to conduct user testing to improve the usefulness of our service in various industries including manufacturing, retail, healthcare, finance and technology.
  • Participated in product development research to continue building services that our employers and their employees love.
  • Guided the creation of industry related blog posts to improve SEO and help leverage content for the Sales and Accounts teams.
  • Planned a Google Adwords campaign to improve clickthrough rates, traffic, and conversions to the PerkSpot marketing site.
  • Most of all, you would have brought your skills to bear for many of America’s best-loved brands, for millions of people.

 

Our Company Culture

We’re a team of twenty people working out of our office in Chicago’s downtown River North neighborhood. We dress how we like, stock a good beer selection, boast unlimited vacation days, and house a crazy collection of vintage vinyl. Most of all, we dig good people with lots of energy and enthusiasm. We’re always on the lookout for people that mesh well with the way we work, particularly those who possess the rare blend of being smart, hungry, and humble.

We’re proud of our leadership position in the industry, but we’re committed to doing more – developing better products, reaching more employers, and getting more employees engaged with our platform.

Our company was founded by good people with great vision, and we carry on the work they started. As we enter our tenth year, we’re proud that our company has never grown this fast, operated this well, or had this much to look forward to. We take risks and we don’t always get it right, but we win a lot. Winning together feels great.

 

The Interview Process

Please submit a resume and cover letter, outlining how your qualifications align with the position. Expect to hear back from us within two days if we feel you’re a good fit. We’ll schedule an initial phone call or in-person meeting. There will be an in-office interview with the executive team and CEO. References will be contacted. Finalist will be back to meet with others on the PerkSpot team. Offer.

 

Benefits

PerkSpot offers the full suite of benefits you’d expect from a profitable, established company.  We offer complete health and dental insurance, and 401K program, as well as fully-funded disability coverage. We have in-office bike storage and a shower on-site. We offer an open time-off policy. The beer is usually free, and we’re pretty obsessive about our coffee.
 

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Technology we use

  • Engineering
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • .NET CoreLanguages
    • jQueryLibraries
    • ModemizrLibraries
    • ASP.NETFrameworks
    • Elastic SearchDatabases

Location

320 W Ohio St, Chicago, IL 60654

An Insider's view of PerkSpot

What projects are you most excited about?

The projects that excite me the most are ones where I'm able to collaborate cross-functionally to creatively market the company. With a product that is always evolving, it's exciting learning and expanding my knowledge as a marketing professional while telling the brand's story to a variety of different industries and audiences.

Courtney

Senior Content Marketing Associate

What makes someone successful on your team?

Having a strong sense of curiosity goes far on the PerkSpot Finance team. We are always pushing to dig deeper on analysis and provide the “why” behind the numbers. We want our partners across the business to have the information they need to be successful. If they succeed, then we’ve done our jobs.

Mel

Director of Finance

How do your team's ideas influence the company's direction?

The tech team has a lot of influence over how solutions are implemented, leading to scalable, reliable solutions which provide great value to our users. Ultimately these design decisions help grow the business by providing a great user experience!

Chris

Manager of DevOps

How does your team reward individual success?

Each week a member of our team is recognized as the PerkSpot "Star" of the week. They recieve a big trophy to position on their desk for the week and receive credits to spend in our gift card platform. This person has gone above and beyond to help the company and/or support multiple teams on a special project or initiative.

Anthony

Senior Account Executive

What are PerkSpot Perks + Benefits

PerkSpot Benefits Overview

PerkSpot offers the full suite of benefits you’d expect from a profitable, established company, including health and dental insurance, 401(k) with company match, pre-tax transit benefits, and fully-funded disability coverage. We have in-office bike storage and showers on-site.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Paid industry certifications

Additional Perks + Benefits

PerkSpot offers free Financial Advisory services to all our employees from an outside Financial Advisory firm.

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