Industrial Marketing: Content Development lead

Uptake is a Chicago-based predictive analytics SaaS platform provider that empowers major industry leaders to optimize performance, reduce asset failures and enhance safety. At Uptake, we combine our strengths—machine learning, analytics, data visualization and software development—with the expertise of our industrial partners. The result is enormous savings in development time and resources for Uptake’s partners and a proven industrial grade software platform that delivers value to partners and their end customers.

Duties to include:

• Create messaging to articulate Uptake’s market position and value-proposition across industry verticals (mining, energy, oil and gas, agriculture and/or construction)


• Generate content for Uptake vertical marketing efforts, including written case-studies, white papers, customer testimonials, videos, advertisements and web collateral


• Conceptualize and deploy product launch campaigns to create awareness of the product’s capabilities within each industrial space


• Coordinate the creation of product demo and sales tools


• Create executive-level presentations through PowerPoint to support sales and business development efforts


• Support Uptake’s presence at relevant industry conferences and trade shows


• Some travel may be required

Requirements:

-B.A./B.S. Engineering, Communications, Marketing or other related discipline from an accredited university

-5-8 years relevant work experience

-Strong communication and interpersonal skills

-Strong analytical, quantitative and written skillset

-Extreme attention to detail and thorough research skills

-Experience in multi-industry environment (e.g.: Consulting), industrial space and/or B2B

-Experience marketing industrial products, particularly software sales products for industrial applications

Nice to Haves:

-Experience in mining, energy, oil and gas, and/or construction industry

-Experience in graphical design