Internal Marketing Manger
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Shotfarm is well on its way to solving a $5B retail industry problem by centralizing the exchange of product content (images, videos, descriptions, and specifications) between retailers and manufacturers. Since its release in 2010, adoption of our platform has topped 7,500 and continues to double each year. We are looking for a highly-successful B2B marketing professional to further cement our brand in the Retail Marketing Industry and help bring exciting new products to market in 2015.
The Internal Marketing Manager will work with the Director of Marketing to execute an internal marketing plan focused on engaging Shotfarm members to increase system usage and adoption of value-add applications and services.
Our perfect candidate will have an entrepreneurial spirit, be willing to take on the risks and rewards of an exciting, funded internet start-up, and be overflowing with unique ideas.
Responsibilities:
- Plan and execute the marketing strategy focused on product adoption and overall success of existing Shotfarm members.
- Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company.
- Maximize these successful approaches and run tests to improve them.
- Craft strategies to better nurture our customers toward actions the company wishes them to take -- and ensuring these actions (product adoption, event signups, trainings, etc.) are actually in our customers’ best interests.
- Create and implement new projects and develop creative ideas that help improve customer success.
Requirements:
- 3-5+ years of forward-thinking marketing experience in high tech. Online retail experience a plus.
- Exceptional writing and verbal skills.
- Proven track record of successful marketing strategy development and implementation.
- Marketing automation experience. HubSpot a plus.
- Some knowledge of MySQL, Salesforce, and Google Analytics.
- Strong project management experience.
- Able to communicate authentically inside and outside the company.
- A self-directed individual who knows what needs to be done and operates with urgency, focus and discipline.
- Demonstrated critical thinking and problem solving abilities.
- Ability to thrive in a high energy, fast growth, and entrepreneurial environment.
- A creative mind offering new strategies and ideas for growth.
- Knowledge of MAC-based systems.
- BS Degree Required.
Benefits of working at Shotfarm:
- Health, Dental, and Vision Insurance
- Casual work environment
- Office dog
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