• Leverage and integrate multiple data sources –transaction data, behavioral data, demographics, psychographics, lifestyle segments, vertical-specific characteristics, performance results, response events, etc. – to analyze and address insight questions. Collaborate and maintain close relationship with internal stakeholders to understand business and client needs and objectives.
• Work with client data and team members to define, configure and share data, results and insights.
• Translate data into actionable insights relevant to marketing program objectives.
• Proactively contribute testing hypotheses, external context, streamlining of existing processes and enhancing current analytic methodologies.
• Assist in the preparation of client and presentation deliverables.
• Anticipate customer needs and business opportunities through effective tracking and forecasting of customer trends.
• Conceptual understanding of advanced/predictive analytics practices – propensity modeling, media mix modeling, advanced multi-channel forecasting 

Qualifications:

• 4-6 years of work experience in an analytical role in a professional services environment: digital advertising, database marketing, or interactive/ technology consulting
• Strong communication skills, including experience in making complex subject matter accessible to a broader audience, excellent written and oral communication. 
• Experience working with large data sets and using tools to extract & analyze data.
• Ability to understand and articulate strategic marketing implications of campaign performance results.
• Experience with reporting & analysis tools:
  • Analysis & Presentation skills: Excel, Power Point.
  • Web Analytics: Google Analytics
  • Business Intelligence tools: Tableau & similar
• Technical expert in data extraction, manipulation, and visualization tools such as SAS, SPSS, SQL, Excel, Tableau, and/ or others.
• Experience with the application of analytic methods in the digital and online channels a plus.