Market Intelligence Analyst
What We Do:
Uptake's business is global, disruptive, differentiated and approaches the market in a new way. We help customers identify hidden value and create growth through business and technology innovation, while also enabling cost efficiencies that generate industry-leading business performance. Our team drives this success by connecting customers and partners to the value of the Internet of Things, business-centric architectures, and key technology transitions.
What You'll Do:
The Market Intelligence Analyst supports strategic planning activities by assessing markets and competitors in the IoT/predictive analytics field and providing recommendations. She/he will identify and collect appropriate customer, competitor, market, economic, financial and/or operational data; perform financial, statistical and qualitative data analysis; and translate that analysis into executable and effective market and intelligence reports. The Analyst will be able to create a broad picture of the company’s existing market, customers, problems, competition, and growth potential. It’s essential that this person can tell a compelling story through data.
Responsibilities
- Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.
- Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.
- Provides market and competitive insights through presentations and reports to senior executives to allow effective strategic and tactical decision-making and implementation.
- Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.
- Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate.
- Develops and maintains relationships with key internal business vertical leads to identify emerging needs and business challenges for existing and future customers.
- Collaborates internally to ensure intelligence is shared with appropriate groups and individuals.
- Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modeling and analysis.
Qualifications
- Aptitude for synthesizing information from many sources and the ability to interpret and simplify competitive market intelligence data for others – and provide recommendations
- A storyteller
- Expertise and background in industry and/or technology
- Appetite for knowledge and inherent curiosity
- Ability to work well independently, as well as part of a broad team
- Ability to work cross-functionally within a rapidly growing company
- Excellent organizational skills
- Excellent verbal and written communication skills
- Preferred Qualifications: Minimum of 1 year experience with market intelligence, data analytics, market research or sales reporting.