Market Research Analyst
Tagkast helps people post pictures of themselves to Facebook and Twitter. Sounds simple, right? It is – if you don’t care about photo quality, event-specific commemorative watermarks, digital engagement metrics, ease of use, and 90-second interactions at crowded events in congested networks.
In more “technical” terms, Tagkast is a native advertising platform that uses event photos to distribute branded content across social media. We like to think of it as “Social Media Signage”. After being snapped by one of our photographers at a live event, attendees real-time tag themselves in digitally watermarked, URL embedded images and share them on Facebook and Twitter. The user-generated, content driven ad experience of Tagkast delivers measurably better brand lift and higher rates of sharing than traditional ad models making Tagkast one of the hottest media opportunities on the new web.
Job Description:
As a sales and marketing research analyst will be generate well-qualified leads based on sales trends and consumer demographics, preferences, needs and buying habits. They will determine these using digital marketing tools, Google Analytics, etc. The ideal candidate will be detail-oriented, data driven, and have strong analytical problem-solving skills. They will work closely with the Sales Manager and Director of Marketing.
They will responsible for helping validate prospects and convert to quality leads. They must be able to present findings on a monthly basis in an easy-to-understand way.
Responsibilities:
- Manage execution of primary research projects – both qualitative and quantitative – including sampling, data collection, data analyses, and reporting
- Use data analytics to perform market research and collect data for reports
- Translate research findings into actionable insights that will have an effect in growing market share
- Ability to generate qualified leads on a weekly basis
- Analyze competitors in various markets
Qualifications:
- Minimum of a Bachelor’s Degree
- 1-2 years of sales analyst experience
- Experience using Excel and Access is a must
- Experience using Google Analytics and Salesforce a plus but not required
- A highly competitive and self-driven sense of motivation
- Demonstrated track record of success in your previous roles
- Excellent written and verbal communication, time management and organizational skills
- Working knowledge of Salesforce or other comparable CRM
- Passion for social media, event sponsorship or marketing
What’s In It For You??
- Competitive base salary
- Stock Options
- Medial, Vision, Dental, & Life Insurance
- 401(K)
- Pre- Tax transit benefits
- Generous vacation package
Tagkast is an Equal Opportunity Employer. Must be authorized to work in the United States on a full-time basis.