Overview kCura is a global company with team members who are driven by our customers to build exceptional software for them to use every day. Our product, called Relativity, handles large volumes of data and helps corporations, law firms, and government agencies solve their own unique data problems. The way we work together is centered on our core values of collaborating, communicating, pushing to exceed expectations (even our own), being humble, and having fun while we do it. We enjoy ourselves, give back, and work (and play) hard together. If this sounds like the place for you, check out the details of this position below. As a Marketing Operations Analyst, you will be responsible for developing and executing on lead generation and reporting strategies including tracking, analytics, and data governance. The Marketing Operations Analyst works under general direction of managers and senior team members. Responsibilities • Works closely with other sales and marketing teams, including lead generation, product marketing, communications, web, and events to understand the systems and data points applicable to each group, and to advise on areas for opportunity and collaboration in ingesting and tracking data. Maintains integrations between multiple systems. • Analyzes large data sets to determine trends and outliers while verifying data consistency across multiple sources. Helps manage digital marketing campaign tracking, reporting, analysis, and is advanced in gleaning learning points and recommended actions based on the data. • Understands how customer data is structured in the systems, and segments the database based on criteria such as region, lifecycle stage, and persona to best target a specific market or user type. • Promotes data integrity best practices for maintaining a healthy contact database, and socializes these across the team. Collaborates with cross-company departments like IT and Sales Operations to maintain organization-wide data standards. • Helps execute and report on lead generation campaigns, which includes collaborating with other teams in marketing and across the organization to deliver high-quality and trackable results, and presenting them in a clear and succinct format. • Reports on closed-loop lifecycle metrics. Has a solid understanding of the sales process and how marketing contributes to it, and frequently works with sales to promote accurate lifecycle process. Qualifications Minimum Qualifications: • 4-5 years of professional experience in digital marketing, analytics, business insights or lead generation • BA/BS in marketing, digital media or related field • Advanced in data segmentation and reporting within Salesforce Preferred Qualifications: • Advanced in data segmentation and reporting within Salesforce and marketing automation software (Marketo is a plus) • Advanced analytical skills and ability to convert data into valuable learning points • Advanced in Microsoft Excel and PowerPoint • Solid understanding of the sales lifecycle • Skilled in problem solving and project management • Meticulous attention to detail • Proven history of initiative and deadline-driven results • Ability to work on a variety of projects at once, with multiple stakeholders About Us Our software has more than 130,000 active users in more than 40 countries from organizations including the U.S. Department of Justice and more than 190 of the Am Law 200. We have grown significantly over the last several years and continue striving to build software that helps solve our customers’ toughest e-discovery and unstructured data challenges. If you’re ready to grow with us, we’d love to hear from you.