At LotLinx, the Marketing team’s primary goal is to promote the unique value of our “people and platform” to dealers, and to related auto industry leaders such as OEM, auto groups, and reseller audiences. We are looking for a Marketing Communications Specialist to join our lean, effective, efficient B2B marketing team to help us accomplish our goal.

 

LotLinx is seeking a strategic thinker who will be responsible for creating full-circle email and social media marketing campaigns to drive demand for LotLinx services and attendance to events including Webinars. You are a self-starter that requires little direction as you will be part of a small, on-the ground team. You have a passion to be creative and love gaining the attention of your target audience. You thrive in a fast-paced work environment and have the ability to manage multiple projects at the same time.

 

● Create, implement and manage email and social media marketing campaigns to:

○ Promote LotLinx participation in upcoming events

○ Generate attendance to LotLinx Webinars

○ Drive demand for LotLinx services and increase national account penetration

○ Increase retention and budget increases for existing customers

● Work closely with Marketing Manager and Lead Development Representative to ensure proper follow-up and lead generation practices are in place

● Work closely with Events Manager to ensure all events have supporting communication

● Manage campaign tracking and assist Marketing Manager with executive reporting

● Analyze campaign performance and develop programs aligned with best practices

● Clean and optimize existing database of emails for lead generation and targeting

● Purge non-deliverable email addresses and opt-outs

● Coordinate and monitor the maintenance, integrity and security of several databases

● Maintain and organize Marketo CRM to ensure data cleanliness

Bachelor’s degree or equivalent experience

Experience utilizing Marketo and SalesForce (or similar CRM)

Strong Communication skills

Proven Marketing experience specifically focused around social media & email campaigns

Entrepreneurial Self-Starter - you can build something out of nothing with minimal oversight

Strategic thinker + strong execution skills

Analytical thinker - you are a data-driven problem solver

Cross-functional collaborator -- you’ll need to influence and collaborate from afar

 

 

Adobe Creative Suite

Prior experience in automotive industry

Copywriting

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