Marketing Content Specialist
Overview
kCura is a global company with team members who are driven by our customers to build exceptional software for them to use every day. Our product, called Relativity, handles large volumes of data and helps corporations, law firms, and government agencies solve their own unique data problems.
The way we work together is centered on our core values of collaborating, communicating, pushing to exceed expectations (even our own), being humble, and having fun while we do it. We enjoy ourselves, give back, and work (and play) hard together. If this sounds like the place for you, check out the details of this position below.
As a Content Specialist I, you will write and deliver content and communications to kCura’s customers and prospective customers through emails, websites, blogs, and other channels. The Content Specialist I works under moderate direction of managers and senior team members.
Responsibilities
• Write immaculate marketing communications copy in many forms (e-books, case studies, blog posts, email, presentations, web copy, and other branded collateral)
• Create marketing communications plans, provide regular updates to stakeholders, and determine metrics for ensuring effectiveness of plans
• Create and maintain content for our marketing and sales teams to give customers the information they need to make the most of our software and the community that surrounds it
• Adapt inbound-marketing material for personalized, account-focused content to support sales efforts to close deals and drive revenue
• Partner with sales to devise and build account plans, and partner with marketing colleagues to leverage the voice of the customer in our inbound marketing strategy
• Ensure all external content adheres to brand and communications standards and is aligned with kCura’s strategic objectives
• Keep up with industry trends, research similar organizations' content, and make recommendations related to this research as appropriate
• Build and maintain expertise and proficiency with kCura’s products and processes, ensuring that the latest product enhancements are properly represented
• Assist with building kCura’s external communications guidelines and operations manual
Qualifications
Minimum Qualifications:
• BA/BS in communication, journalism, English or related field
• 3 years experience in a marketing, communications, or corporate branding role
• Demonstrated ability to gather, synthesize, and analyze information from various sources (such as subject matter experts, stakeholders, and written materials) and apply conclusions to written content
• Experience applying writing skills and editorial judgment in creating helpful and engaging content that is aligned with a delivery strategy and tailored for various audiences
• The ability to receive feedback on one's writing and incorporate this feedback into revisions and future work
• An interest in and willingness to continually develop a knowledge of kCura's suite of products and technologies
• Meticulous attention to detail and strong proofreading capabilities
• Skilled with MS PowerPoint; Proficient with Word, Excel, and Outlook
• Experience collaborating across interdisciplinary teams
• Superb organizational skills
• Ability to thrive in a fast-paced, deadline-driven, team environment with shifting priorities
Preferred Qualifications:
• Proven history of initiative, creativity, and self-motivation
• Knowledge of inbound and account-based marketing concepts and understanding of the sales lifecycle of a product
• Experience providing marketing support to sales teams through collateral, promotion development, and other various communications
• Demonstrated aptitude with marketing automation and content management software
• Experience establishing and cultivating relationships with internal and external business partners and clients
• Demonstrated ability to ideate and advocate for visual complements to written communication and ability to collaborate with layout and graphic designers
About Us
Our software has more than 130,000 active users in more than 40 countries from organizations including the U.S. Department of Justice and more than 190 of the Am Law 200. We have grown significantly over the last several years and continue striving to build software that helps solve our customers’ toughest e-discovery and unstructured data challenges.
If you’re ready to grow with us, we’d love to hear from you.