Located in Chicago’s West Loop, LotLinx is a fast-growing, exciting, dynamic startup, serving US-based auto dealers. Our digital retailing technology platform helps dealers create VIN-specific digital display campaigns, which target online car shoppers who have declared their intent to purchase specific new, used, or pre-owned vehicles. LotLinx campaigns deliver ready-to-buy shoppers to the Vehicle Detail Page on the dealer's website, where consumers make their online “moment of truth” purchase decision. Our dealer-clients direct their digital spending where it is needed most, which saves money, and increases the turn rate of cars on their lot. 

 

• Capable of handling multiple tasks with competing priorities under minimal supervision 

• Able to think critically and exercise independent judgment and discretion 

• Technologically-savvy and resourceful 

• Results-oriented and solution-focused with a problem-solving attitude 

• Team oriented 

• Able to exercise strong attention to detail 

• An effective communicator in speaking and writing 

• Self-motivated with a learning attitude and a sense of urgency 

• Manage and implement online and email marketing initiatives. 

• Design, develop, and distribute content marketing deliverables. 

• Plan and execute social media initiatives. 

• Monitor online marketing and social media trends and best practices. 

• Manage creation of graphics and illustrative copy. 

• Conduct market research and monitor industry trends and behaviors. 

• Perform support duties including but not limited to: database management, reporting and analytics, maintaining marketing materials, tradeshow support, managing sales and marketing software tools 

 

● Smarts: An eagerness to learn and continuously improve both yourself and the department as a whole, high self-confidence, and the independent drive needed to make B2B event and sponsorship magic.

● Education: College degree with a focus on marketing or business. Marketing certifications from Marketo, HubSpot or SalesForce will be HIGHLY preferred.

● Experience: A total of three to five years professional experience. Two plus years focused on B2B event and sponsorship marketing. Knowledge of Webinar Marketing, Collateral design (i.e. Infographics, Sell Sheets, Case Studies)

● Know-how: An understanding of how to effectively work with all the tools available to make event and sponsorships positive ROI for the business. Experience with tools like Marketo, SalesForce, Google Docs/Sheets and Asana/Instagannt required.

● Automotive and dealer experience: A BIG plus.

● Data mind: Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis. Ability to assist the Marketing Manager in monthly and quarterly executive reports on performance of marketing department.

● Team spirit: We win as a team. You must be a positive, professional team player who embraces team success and can wear multiple hats in a fast-paced environment. Our motto is, and ALWAYS will be "Teamwork makes the dream work!"

 

● Smarts: An eagerness to learn and continuously improve both yourself and the department as a whole, high self-confidence, and the independent drive needed to make B2B event and sponsorship magic.

● Education: College degree with a focus on marketing or business. Marketing certifications from Marketo, HubSpot or SalesForce will be HIGHLY preferred.

● Experience: A total of three to five years professional experience. Two plus years focused on B2B event and sponsorship marketing. Knowledge of Webinar Marketing, Collateral design (i.e. Infographics, Sell Sheets, Case Studies)

● Know-how: An understanding of how to effectively work with all the tools available to make event and sponsorships positive ROI for the business. Experience with tools like Marketo, SalesForce, Google Docs/Sheets and Asana/Instagannt required.

● Automotive and dealer experience: A BIG plus.

● Data mind: Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis. Ability to assist the Marketing Manager in monthly and quarterly executive reports on performance of marketing department.

● Team spirit: We win as a team. You must be a positive, professional team player who embraces team success and can wear multiple hats in a fast-paced environment. Our motto is, and ALWAYS will be "Teamwork makes the dream work!"

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