Marketing Manager

Reporting to: Product Director

Our Marketing teams:

Enova’s marketing departments unite digital and traditional marketers,  account owners, direct marketing specialists and advertising pros who strive to create a cohesive marketing strategy for each of our financial products.  These gurus use integrated marketing strategies between e-mail, direct mail, print, TV, mobile SMS, OOH advertising, SEO, PPC, social media, display, leads management and affiliate partnerships to pave the way of our products directly to our customers.   Their goals are simple: acquire new customers and retain existing customers, develop brands that create a positive customer experience, and own programs that have measurable bottom-line impact.

The Headway Capital (https://www.headwaycapital.com/) team launched Enova’s first small business lending product in mid-2014 and now focuses on growing Headway Capital into a major Enova business. Our team members are highly creative and technical, initiate and implement new ideas and strategies, generate improvements, and solve problems.

This is where you come in:

The marketing manager sets the marketing strategy to drive customer acquisition and retention and coordinates all marketing activities to deliver results. You will lead a small (but growing!) team that executes traditional offline marketing, manages key partners and digital marketing activities, develops acquisition channels, and analyzes data.

What you can expect:

• Creative, fast-paced, and demanding environment.
• The opportunity to shape the marketing of a new product.
• Emphasis on innovation, optimization and data-driven decision making.
• Challenging work and opportunities to develop technical skills.
• High-growth team and company, which means ample opportunities for career advancement.
• Meritocracy, results driven environment.

What you’ll do:

Marketing Strategy and Budget    

• Manage brand, customer acquisition, and retention strategies that rapidly grow the business to achieve business goals and translate those strategies into projects for team
• Maintain thorough knowledge of target customers and competitive landscape to drive brand preference and product success
• Contribute to best in class customer experience, from first marketing touch through the customer life cycle
• Work with Strategy and Operations and Technical Product Manager to build technology roadmap and integrate product and marketing strategy (new marketing channels, new features, new products etc.)
• Plan, align, and maintain business plan and budgets with finance and business leads

Marketing Team, Channel and Project Management      

• Consistently deliver on Cost Per Funded and Life Time Value targets
• Deliver on strategy and budget through managing marketing team members, marketing projects, and marketing channels
• Develop junior marketing team members and coach on problem solving, project management, effective communication and strategy development
• Prioritize initiatives and projects for team- support project management, monitor and deliver on milestones, remove roadblocks, problem solve
• Manage marketing projects, new initiatives, and marketing partners/agencies/vendors
• Work cross-functionally with internal departments (legal, marketing analytics, creative services, finance, business intelligence and tech)

You’re right for this job if you have:

• Bachelor’s degree required (MBA a plus), or equivalent experience
• 5+ years marketing experience in both online and offline channels (minimum of 2 + years in small business marketing preferred)
• Previous leadership and people management experience
• Proven success with managing vendors and business partner relationships
• Demonstrated experience with quantitative and technical analytical techniques
• Demonstrated ability to manage multiple competing projects in a fast-paced environment through strategic planning, prioritization, and task delegation
• Experience in financial services or e-commerce a plus