FourKites, Inc. is a rapidly growing SaaS technology startup based in downtown Chicago providing next generation software tools for shippers and 3PL’s to streamline their operations. Managing global supply chains has never been more complex, no more competitively important. That’s why leading companies trust FourKites to track their freight end to end. Using a proprietary predictive algorithm to calculate shipment arrival times, FourKites ties together shippers, carriers, brokers, and 3PLs to lower operating costs, improve on-time performance, and strengthen end-customer relationships.

About you

FourKites is looking for a Marketing Manager – Demand Generation. This role will manage strategy, inbound/outbound demand generation, social, SEO/SEM, and PPC campaigns.  You have a solid background in inbound marketing, lead and demand generation, search engine marketing, social media, content marketing, and analytics. You are proficient in sales technologies like Pardot and Salesforce for campaign success. You can manage and execute campaign direction into deliverables that generate leads, engage users, and nurture opportunities.

Responsibilities:

• Manage execution of lead and demand gen campaigns focused on outbound and inbound marketing, nurturing, engagement, and sales enablement.
• Drive campaigns with Pardot and SFDC; experience and familiarity with the Terminus remarketing tool
• Consult through analysis, tools, expertise, trend insights, and reporting of results.
• Coordinate/PM with the Product Marketing, Product Management, Sales Development Reps and Sales Account Executives
• Continually stay on top and ahead of the changing digital marketing landscape specifically marketing technology and automation.
• Create and/or leverage content and assets with a high understanding of client products and services through multiple channels.
• Work closely with Product Management and Marketing Communications to create campaign content that is solution based and focused on customer interest points and/or critical business issues
• Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance
• Work with channel marketing campaigns in support of peer collaborative projects with distribution channels
• Work with sales to mature customer success stories for publication

Qualifications:

• Bachelor's Degree in Communications, Marketing, or related field, MBA a plus.
• A minimum of 4 years’ experience as a digital marketing associate with project or account management experience.
• Firm understanding of lead and demand gen tactics including outbound and inbound marketing, content marketing, SEO, PPC, and social media.
• Technical skills and understanding of the pieces that make up a successful digital campaign and how that process is executed and measured.
• Detailed knowledge of Pardot, Salesforce, Data.com and Data Clean.
• Expertise in data analysis, presentations and consultative reporting.
• Proficient in managing digital marketing campaigns and projects with multiple resources, stakeholders and multiple deadlines.
• High emotional intelligence with the ability to continuously problem solve across diverse subject matter with high client and team visibility.
• Ability to manage and prioritize projects, budgets, resources, and be highly accountable.
• Excellent communication and writing ability.

** We are a well-funded venture-backed startup with awesome advisors and a commitment to Chicago.