Marketing Product Manager
At 3Q Digital, we work with high-powered clients in some of America’s best cities (New York, San Francisco, San Diego, the Silicon Valley, downtown Chicago, and Burlington, Vermont). We’re smart, fast-paced and we value great client service. This position will be part of our in-house marketing team, which promotes 3Q as a best-in- class digital partner to some of the world’s most exciting brands.
Summary
The Marketing Product Manager is responsible for driving leads, awareness, upsells, and new-client revenue by channel, specifically for the {CRO/mobile/analytics; paid social/native advertising; SEM/SEO} channels. The position will design and execute content, outreach, and advertising strategies to promote each channel, working with the VP of Marketing to establish and report against channel budgets.
Responsibilities
● Work closely with the VP of Marketing and channel leads to define and execute strategy for driving awareness and client base
● Work with all members of channel-specific teams to produce content (blog posts, white papers, webinars, case studies) that drives leads and supports sales efforts
● Work with in-house creative and web development teams to optimize channel-specific presence on 3Q website
● Work with Events Manager to promote channel experts in industry conferences, in-house events, and partner events
● Work with in-house advertising teams to create and manage advertising campaigns promoting specific channels
● Serve as 3Q advocate internally and externally
● Work with 3Q sales team to provide content and support for channel-specific RFPs and pitches
Requirements and Qualifications
● 3-5 years of relevant content production experience in the digital space
● Excellent understanding of lead generation and B2B principles
● Experience working across many functions and managing peers
● Excellence working with deadlines
● Excellence in writing and video production
● Rigorous organization and attention to detail
● Ability to work with colleagues in many different offices