Marketing Specialist

| Chicago
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About G2 CrowdG2 Crowd’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently biased. G2 Crowd empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 200,000 independent and authenticated user reviews read by nearly 900,000 buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.

About The RoleG2 Crowd is looking for a Marketing Specialist to help our marketing team develop and implement the company's B2B marketing strategy to extend the reach and manage the reputation of G2 Crowd, continue to expand and grow our image and reputation, and increase/optimize traffic to our website.

Responsibilities:

  • Spearhead marketing content planning and coordination
  • Implement content distribution tactics in line with strategic planning
  • Implement limited video creation, editing and distribution
  • Coordinate inter-departmental projects
  • Copyedit, proofread, and revise communications
  • Promote products and services through marketing and sales initiatives.
  • Work cross functionally to execute on content calendars while supporting other departments on various projects
  • Ensure content maintains consistency in voice and alignment with business objectives
  • Maintain positive brand experience for all G2 Crowd audiences
  • Measure and report on the impact content marketing strategies

Requirements

  • Bachelor’s degree, preferably in communications or English
  • Experience with communications tactics and content production
  • Organized, detail oriented, and have the ability to manage multiple competing priorities and projects in a fast-paced environment
  • Excellent verbal and written communication skills, including a proficiency in writing and editing

Why we love G2 CrowdG2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 Crowd is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Process
We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2 Crowd.

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Location

100 S Wacker Dr STE 600, Chicago, IL 60606

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