Marketing Specialist - Demand Generation
Sorry, this job was removed at 10:10 p.m. (CST) on Tuesday, July 25, 2017
By clicking Apply Now you agree to share your profile information with the hiring company.
What You'll Do:
- Set the strategy for, implement and continuously improve the demand generation programs to seed new leads, nurture them appropriately and generate increased bookings
- Grow new leads by converting website traffic through calls-to-action, landing pages and lead generation content
- Find and execute on new approaches to lead nurturing including but not limited to channels like SEM, email, social media, blogging and events
- Write content focused on establishing STATS as a key thought leader in the fan engagement area of the sports technology industry and converting leads into closed won deal
- Understand and assist in optimizing our marketing automation and lead nurturing processes by improving the lead-to-customer conversion rate and increasing funnel efficiencies
- Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company
What You'll Need:
- Bachelor's degree
- Minimum of 3 years of experience in marketing with a preference for experience at a growing B2B software company
- Experience with marketing automation tools and CRM systems (Marketo and Salesforce preferred)
- Deep understanding of and exposure to SEM and Google Analytics delivering quantifiable result.
- Track record of successfully planning, building and implementing creative demand generation programs targeting key buyer personae and delivering quantifiable results
- Demonstrated writing and copy editing skills
- Ability to travel domestically and internationally as needed
STATS is an equal opportunity employer. Our goal is to create an inclusive workplace for all. We welcome and encourage diversity in the workplace regardless of gender, race, disability or veteran status.
Read Full Job Description