The Digital Media Planner/Buyer also contributes to Havas Media's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries, as well as maintain constant communications with traffic, production and creative departments within our clients' and partners' organizations.

Essential Responsibilities and Duties:

• Exercises discretion and independent judgment conducting media planning research using standard tools (e.g., @Plan, AdRelevance, etc.) and other emerging technologies.
• Exercises discretion and independent judgment developing digital media plans, recommendations and POVs.
• Exercises discretion and independent judgment negotiating, tracking and placing digital media ads.
• Exercises discretion and independent judgment analyzing cost and effectiveness of various digital media channels.
• Exercises discretion and independent judgment developing efficient and effective buying strategies for digital media across multiple channels based on client objectives.
• Exercises discretion and independent judgment issuing and updating insertion orders.
• Exercises discretion and independent judgment trafficking ad tags and creative using 3rd party as server tools (DFA/Mediaplex).
• Exercises discretion and independent judgment analyzing campaign performance and recommend necessary optimizations.
• Exercises discretion and independent judgment in providing market analysis and other reports to clients.
• Mentors and trains Assistant Planners.
• Collaborates with clients and media control team members and planners to resolve billing issues.
• Resolves media invoice and ad service fee discrepancies.
• Other duties as assigned.

Position Knowledge, Skills & Abilities

Leadership:

• Is a confident professional with a digital media background.
• Exhibits the ability to anticipate and solve problems.
• Creates a team atmosphere.
• Manages multiple projects and personnel.
• Mentors, trains and develops his/her team.
• Keeps current with industry trends.
• Is a seasoned presenter.
• Exhibits the ability to formulate new business presentations.
• Generates enthusiasm for and commitment to his/her client's business among team members. Effectively stimulate his/her team for maximum productivity and job satisfaction. Gains the confidence and trust of his/her staff and co-workers.
• Supports company initiatives including diversity.

                        Analytical and Research Knowledge

• Ability to judge and quantify results of advertising (i.e., understand true value of ROI, understand/describe impact of results, compare actual results to needs of client/product) and know what to do with this information (i.e., how to optimize placements, which promotions to recommend, etc.).
• Well versed in brand measurement tools (e.g., Insight Express, Dynamic Logic, Vizu, Dimestore), including vendor analysis, implementation, and results analysis.
• Experience with third-party competitive tools (e.g., Compete, comScore, AdGooRoo).
• Expertise with ad serving tools (e.g., DFA) and Web analytics tools (e.g., Omniture and Google Analytics), including campaign trafficking, tag creation/implementation, and QA/troubleshooting.

      Business and Teamwork Character

• Maintains a professional approach at all times, especially under pressure.
• Strong interpersonal skills. Works effectively with even difficult employees.
• Anticipates problems, and look for win-win solutions.
• Demonstrates "big" picture planning and strategies.
• Continually looks for ways to stretch the client's dollar.
• Looks for innovative ways of promoting the client, and extending its advertising message.
• Is a good listener.
• Is a team player.
• Works synergistically with other senior account management to best serve client.
• Has well-developed interpersonal skills and is gets along with diverse personalities.
• Promotes a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with analytical community.

Education & Background Requirements

• Education: Bachelor's degree in Marketing, Communication or Business.
• Required prior academic and professional experience:
• 1 to 3 years of online media planning and buying experience.
  • Experience demonstrating strong computer skills including online media research and planning tools: DoubleClick DFA, Nielsen-Net ratings, and other applications such as Excel and Lotus Notes.
• Experience demonstrating strong customer service orientation, excellent interpersonal, organizational, communication, problem solving, and, decision-making skills.
• Experience demonstrating ability to manage simultaneous tasks in a fast-paced technology-oriented environment.
• Preferred experience:
• Experience with offline media.
• Expertise with CPA and Affiliate programs.