SpotHero is seeking an entrepreneurial User Acquisition Lead to help SpotHero launch new markets, uncover new customer acquisition channels, and scale existing channels even bigger. You’ll work collaboratively with everyone on the marketing team, as well as our product and sales teams. If you’re passionate about mobile user acquisition, startups, and fast-paced growth in an entrepreneurial, collaborative, data-driven environment, this job is for you! You’ll get to expand user acquisition across multiple channels, test campaigns across multiple markets, and focus on the full customer lifecycle. You’ll gain intimate knowledge of how venture capital funded startups operate, and be responsible for bringing in new mobile app customers via paid social, affiliate networks, and other ad networks you uncover.

 

Who we are: SpotHero is making life easier for the daily driver, by giving them a seamless way of reserving parking on the web and on their mobile phones. We've grown almost 400% in just the last year and are changing the way that people find parking.

  

What you’ll do:

• Build advertising plans, performance metrics, and objectives that align with overall team goals
• Find, test, and profitably scale emerging customer acquisition channels across different markets
• Identify the highest impact channels, tools, processes, and reports to help us scale even faster
• Figure out ways to creatively scale volume while lowering CAC or increasing LTV
• Develop test plans, measure performance, and optimize campaigns through A/B testing
• Own mobile marketing strategy across new and existing cities
• Inform product team on how you’d recommend we optimize the app for better UA
• Own entire customer journey, from ad to install to re-engagement campaigns
• Prepare reports and/or forecasts about new user acquisition for the marketing team on a weekly basis, the executive team on a monthly basis, and the board of directors on a quarterly basis
• Monitor, optimize, and report performance on campaigns
• Identify new partners, platforms, and optimization opportunities to drive campaign performance
• Help us exceed overall monthly projections and fill the inventory in our marketplace 

 What else you’ll be able to do:

• The sky is the limit. Knock this out and name what you want to work on next!

 

You are:

• Hard-working: You hate going to bed with dishes in the sink.
• An outstanding communicator: Written, verbal, and data visualization.
• Curious: You’re always learning, solving new problems, and teaching others what you learn
• Collaborative: You communicate often, ask for help when needed, and work well with teams
• A problem solver: You’ll run through walls to find a solution, without asking for permission
• Comfortable with ambiguity and freedom to just figure it out
• Passionate about travel and transportation, startups and tech, and mobile and emerging technology
• Interested in becoming world-class at User Acquisition while also broadening skill sets across channels and departments

  

The experience we’re looking for:

• 2-4 years of demonstrated success in running user acquisition campaigns across multiple platforms
• Fluent in install, analytics, and engagement best practices for both web and mobile apps
• Expert on Facebook, Twitter, mobile install ads, affiliate marketing, and emerging platforms
• Reporting on CAC, LTV, and payback across multiple campaigns and channels
• Interest in providing creative direction around ad copy and design
• Managing self-service platforms and working with 3rd parties
• Intuitive grasp of data and strong Excel experience at data-driven companies
• Addiction to working in a fast-paced, high-growth environment where you can embrace change
• Experience with geo-local businesses
• Degree from top university in math, stats, econ, finance or engineering
• Bonus Points:
• Experience using Business Intelligence tools
• Traditional digital advertising experience (e.g. SEM, display, etc.)
• You’re overly enthusiastic about parking

  

Location

• Chicago preferred, but we will consider exceptional candidates with experience working remotely who are based in SF or NYC, where we have satellite offices
  

  

What we’re offering:

• Career game changer - A truly unique experience to work for a fast growing startup in a role with unlimited potential for growth
• You will report to Elan Mosbacher, the VP of Marketing
• Competitive salary, excellent health benefits, and flexible PTO policy
• The opportunity to collaborate with fun, innovative, and passionate people in a relaxed, yet highly productive atmosphere