Leapfrog Online is looking for a Paid Search Manager to join a team of energetic, passionate Digital Marketers. As a Paid Search Manager at Leapfrog Online, you will have a seat at the table with Account Management, Business Analytics and other teams to develop and execute forward thinking digital media campaigns for our clients.  You will implement and work to develop campaigns that increase performance, demonstrate ROI and deliver against the business goals of our clients.

Leapfrog Online is a digital direct marketing agency.  We are an extension of our clients’ customer acquisition channel, always focused on driving results.  This means that our media buying will always be targeted, analytical, strategic and measured. This also means that it puts us on the cutting edge of digital marketing.  Our team has an entrepreneurial spirit and we thrive on innovation.

What you will be doing:

• Hands on management of Paid Search campaigns across multiple search engines.
• Daily Bid optimization, ad copy testing, landing page testing, keyword mining.
• Analyzing daily campaign performance of SEM campaigns.
• Communicating new digital media opportunities to both internal and external stakeholders.
• Blending industry experience with data backed decisions to meet or exceed client goals or expectations.
• Providing competitive analysis, marketplace analysis, and creation of POVs on various new SEM technologies.
• Raising the bar of ‘industry standards’ through implementation of SEM strategies.
• Communication of how Paid Search and other forms of digital media play in our clients’ overall media mix.
• Development of test campaigns designed to understand the impact drivers of SEM
• Implementing new and innovative strategies while measuring and communicating the business impact of the results.
• Staying on top of the SEM landscape through industry articles, blogs, and vendor presentations.
• Potentially managing Paid Search Specialist(s) to handle strategy implementation.

Your Qualifications:

• Bachelor’s Degree required
• 3+ years in a hands on role managing front to end SEM campaigns
• 3-5 years overall digital marketing experience
• 3+ Years developing and communicating ideas and SEM strategies across multiple stakeholders.
• Excellent communication and presentation skills including written and verbal.
• Strong analytical skills. Must be able to gather, analyze, summarize, and present data.
• Experience with the MS Office Suite, especially Excel and PowerPoint skills.
• Ability to thrive in a fast-paced, constantly evolving, dynamic environment.
• Ability to work independently as well as work in a team in a collaborative, problem-solving environment
• 3+ years hands on experience with SEM management tools (Kenshoo, Marin, DS3, etc.).
• Solid understanding of Paid Search landscape – Companies, vendors, tools, strategies, etc.

Desirable Skills:

• 1+ year people management experience
• Google AdWords Qualification
• Experience & knowledge of other media formats within the digital landscape

The Perks:

• Total comp package. We know your take-home pay isn’t all you’re looking for, ?which is why we match your 401(k), pay for a significant portion of your medical, dental, and vision insurance, and pay for your short-term disability and life insurance. Plus, every employee has a bonus potential.
• Casual dress. We welcome all dress styles but jeans work well here!
• Innovative work environment. We are a tight-knit team who likes what they do and has fun doing it. While we do not always leave at 5 we pride ourselves on the work/life balance we have here. We also work in a former Tinkertoy factory.
• Easy transportation and Parking. We are steps from the Dempster Purple line “L” stop and we have a transit FSA that allows you to dedicate pre-tax dollars to public transportation expenses. We welcome bikers and have plenty of indoor bike racks for those bad weather days. We have street parking far easier than downtown and also have a lottery-assigned back lot.
• Great location. Evanston is just like downtown Chicago without all the hassle. Walking distance to Whole Foods, Potbelly’s and the famous Edzo’s. If you need to workout, the Evanston Athletic Club and Yoga studio are just down the street.
• Free food! Our kitchen is stocked with all-you-can-eat snacks for morning and afternoon along with bottomless cups of espresso, soda, and bottled water. Don’t forget Bagel/Donut Fridays as well as all the endless amounts of goodies our amateur chef employees bring in for sharing. We are well fed!