Reporting to: UK Marketing Manager

Location: Chicago Headquarters

Our Marketing Teams:

Are you interested in working for one of the leading FinTech companies in Chicago? Come join Enova as our newest Portfolio Marketing Associate.  Enova’s marketing teams unite digital and traditional marketers, account owners, direct marketing specialists and advertising pros who strive to create a cohesive marketing strategy for each of our financial products. These gurus integrate marketing strategies between traditional marketing, SEM, e-mail, direct mail, lead generation and affiliate marketing to pave the way of our products directly to our customers. Their goals are simple: acquire new customers and retain existing customers, develop brands that create a positive customer experience, and own programs that have measurable, bottom-line impact.

What you can expect:

In this position you will report directly to the UK Consumer Marketing Manager to build customer relationships and drive existing customer portfolio performance by working on email, direct mail, and improving the website experience for our fast-growing business. You will be both a brand ambassador and the voice of the customer to build customer relationships for our two UK brands, QuickQuid (www.quickquid.com) and Pounds to Pocket (www.poundstopocket.com). Our marketers use robust big data analyzing techniques to draw insights in order to make recommendations or improvements. You’ll work with internal departments (Analytics, Tech, Creative, Strategy and Operations, and Legal) as well marketing counterparts to implement and execute marketing campaigns that will drive business results. We are looking for a creative individual with a strong technical background, proven analytical skills and an ability to thrive in a fast-paced, dynamic environment.

What you’ll do:

• CampaignManagement – Develop and implement automated email, SMS, and direct mail marketing campaigns to drive existing customer portfolio performance. This includes identifying appropriate customer segments, developing campaign strategies, managing the creative development process (copy, design, coding), programming campaigns and testing.
• Adhere to email best practices –Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam marks. Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted.
• Testing Programs – Develop robust A/B and multivariate testing programs to optimize email performance and evaluate email marketing strategy, including frequency, offer, audience, and content.
• Reporting and Analytics –Report and monitor retention performance and campaign performanceincluding audience, promotions, messaging, creative, deliverability, open rates, click-through rates and conversion. Report on results and provided insights and recommendations.
• Project Management – Manage projects that will drive existing customer retention. Translate strategic plan into projects and tasks. Prioritize, set project plan, monitor, deliver on milestones, remove roadblocks, and problem solve.
• Collaboration- Partner with internal departments (legal, marketing analytics, creative services, business intelligence and tech) and marketing team members to execute projects and tests.
• Communication - Report on goal progress, forecasts, results, challenges, and achievements

You’re right for this job if you have:

• 2-5 years of marketing experience.
• Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study.
• Passion for problem solving and working cross-functionally to identify opportunities and resolve them.
• Excellent organization, task and project management skills
• Ability to manage channel performance to achieve ‘big picture’ goals as well as accomplish smaller objectives
• Strong interpersonal and communication skills—both written and verbal. Exhibit ability to organize thoughts, communicate professionally and concisely.
• Ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
• Ability to visualize data to make information more easily understood.
• An understanding of HTML coding, email best practices, and familiarity with the technical platforms on which campaigns are built and executed.
• Familiarity with database management.
• Solid Excel experience.
• Eagerness to develop new marketing skills and business acumen.