PPC Coordinator
Reverb.com is looking for a gear-obsessed individual to join our PPC (pay-per-click) advertising team.
In just three years, Reverb has become the most visited music gear site in the world. A large part of that has been the result of PPC efforts. You have a chance to build on that success.
This position involves collaborating with several other people on a small team to build, maintain and adjust ad campaigns for both Google AdWords and Bing. The majority of your day will be spent analyzing ad performance data, doing market/keyword research, adjusting bids in our dashboard and building new campaigns. Strong background knowledge of the music gear industry is necessary. Prior PPC experience is preferred.
Responsibilities:
- Build new campaigns in AdWords and Bing, including development of creative and setting bids.
- Continuously analyze performance data in order to intelligently adjust bids and add/remove keywords as necessary.
- Coordinate with SEO team to ensure alignment between paid keywords and organic results.
- Identify new opportunities for PPC campaigns.
- Assist in building out international shopping campaigns for UK, Canada and Australia.
- Stay up to date on changes to AdWords and Bing policy and tools. Identify where new features can be leveraged.
- Summarize and communicate campaign performance to multiple stakeholders.
Requirements:
- Comfort using spreadsheets (Google Sheets, Excel, Open Office), including formulas.
- Strong knowledge of music gear and the music industry. This is a must.
- Strong literacy skills. A critical eye towards ad copy and phrasing.
- Familiarity with the nuts and bolts of how webpages are built.
- Willingness to learn new skills on the fly and receive regular feedback.
- Prior PPC experience (Google AdWords, Bing, Criteo) is a plus but not a prerequisite.
What you'll get:
- Competitive salary and stock options in a high growth company
- Health insurance and a healthy work environment - no 80 hour weeks
- 401k with 4% match
- Flexible vacation and sick days
- A MacBookPro, monitor, keyboard, mouse of your choice. Even a stand up desk if you want!
- Discounts on music gear