For customers, we’re an online, members-only service that provides benefits across 140+ of the best online stores. Our members save time and money with benefits including free 2-day shipping & free returns. For merchants, we’re driving ecommerce business and providing insights otherwise unknown. It’s the ultimate ecommerce win-win.

Product Manager, Membership at ShopRunner

At ShopRunner, our mission is to help retailers thrive by sparking and deepening connections between shoppers and the brands they love.


Our 4.4M members receive exclusive benefits such as free 2 day shipping, free returns, 2-click checkout and special promotions across our network of 140+ retailers.  Our retailers enjoy the power of cross-retailer network effects in the form of new customers and increased purchase frequency.  It’s an e-commerce win-win for all!


ABOUT THE ROLE


ShopRunner has a rich file of members who shop across hundreds of online retailers.  We’re seeking a creative and quantitative marketing manager who can lead the holistic strategy on member management.  Successful candidates will have proven success in lifecycle marketing, a passion for creating amazing customer experiences, and a strong foundation in analytics for everything they do.


WHAT YOU’LL DO  

  • Become the expert about and voice of the ShopRunner consumer, driving analysis to define to actionable customer segments
  • Identify data-driven events in the consumer lifecycle that inform marketing strategies and tactics to increase customer value for both ShopRunner and its retailer partners
  • Evangelize the core segments / key events across the organization to align initiatives across user experience, retailer integration, marketing, and merchandising
  • Translate knowledge of user base and value proposition into a roadmap of optimizations for the user flow across the ShopRunner platform
  • Evaluate acquisition programs and refine membership types and promotions
  • Build products, programs, and campaigns to increase the knowledge of the individual user and resulting value of the user base
  • Provide input to retailer and ShopRunner communications to increase the number and value of active members
  • Present plans, recommendations, and progress to senior management


WHAT WE’RE LOOKING FOR 

  • Proven track record of growing customer value through managing key lifecycle events (1MM+ user bases)
  • Strong analytical skills:  familiarity with multivariate testing and able to analyze campaign performance and user experiences on a variety of media to evolve customer-lifetime-value strategies
  • Fluent in multiple approaches to customer segmentation and hands-on experience defining and applying segmentation to marketing tactics
  • Demonstrated success creating and optimizing user experience flows across multiple channels and media with activation and purchase frequency as primary objectives
  • Experience working with product teams, analysts, designers and developers to build a playbook that can successfully allow for variations across retailer partners
  • Ability to work independently and drive your own projects; impeccable attention to detail
  • Solid foundation with analytics, deep understanding of the details of solving data problems
  • Experience with creating dashboards/reports using Business Intelligence tools such as Tableau, Qlikview, Looker, etc
  • Entrepreneurial mindset and bias toward action
  • 5+ years of experience in a membership-based company with an emphasis on user experience and/or customer relationship management
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