Narrative Science is hiring a Product Marketing Manager to drive our go-to-market strategy for our vertical and functional solutions business. The successful candidate will do this by optimizing and refining our positioning, developing campaigns to acquire, convert and upgrade customers, arming Sales with training and tools, managing our launch process, and working with Product Management to gather and synthesize market feedback that will influence our roadmap.

The ideal candidate will have experience with the key tenets of B2B product marketing in a high-growth SaaS environment, including product positioning, market analysis, product launch & post-launch activities, sales enablement, and analyst relations. This person should be both data-driven and an exceptional communicator, with strong attention to detail and an eye towards innovation, along with the ability to grasp and translate technical capabilities into business benefits. He/she must absolutely be a collaborative team player who can thrive in a fast-paced environment working in a role that requires strategic thinking and an execution-oriented approach.  

Key Responsibilities

• Identify, define and communicate the target audiences and marketing roadmap that supports our solutions strategy
• Deliver competitive intelligence by performing market and competitive research and analysis
• Develop customer segmentation and marketing campaign strategies focused on acquisition and conversion
• Own the marketing strategy through the entire life-cycle, helping inform feature development and customer adoption initiatives
• Collaborate with Product team to design a strong product marketing infrastructure that integrates all functional areas of marketing, including web strategy, content strategy (case studies, user guides, etc.), demand generation campaigns, and events
• Measure and analyze marketing initiatives and ongoing performance to quantify campaign success to identify areas for improvement
• Plan and manage application launch process and associated marketing activities
• Collaborate with Sales, Professional Services and Customer Support to create sales training/ tools and customer on-boarding materials
• Prep for and participate in industry analyst discussions (briefings, inquiries, strategy sessions) to increase awareness and solidify our positioning
• Participate as a subject matter expert in marketing activities and events
• Establish relationships with key influencers

Requirements

• Minimum of 5 years experience in vertical or B2B marketing with a strong skill set and understanding of product marketing principles

• Strong sense of teamwork and the ability to work cross-functionally (product management, sales, customer support, etc.) to obtain consensus on launch strategies and go-to-market plans
• Proven track record developing core messaging, positioning, and value proposition materials to both business and consumer buyers
• Proven ability to manage multiple projects in a fast-paced environment
• Technical proficiency to partner with product management and influence the product direction
• Must be a quick study and be able to quickly shift focus from strategy to execution
• Excellent verbal and written communication skills
• Experience working with industry analysts
• Ability to work in a fast-paced, high growth environment
• BA/BS required. MBA a plus.