Product Marketing Manager, Technology Partners

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Narrative Science is the leader in advanced natural language generation (Advanced NLG) for the enterprise. Quill, its Advanced NLG platform, learns and writes like a person, automatically transforming data into Intelligent Narratives—insightful, conversational communications full of audience-relevant information that provide complete transparency into how analytic decisions are made.

The PMM, Technology Partnerships, will be responsible for both 1) creating partner acquisition programs, and 2) delivering partner marketing programs that enable partners to acquire new customers, retain and grow existing customers and deliver growth in revenue from Narrative Science. This individual will work across sales, marketing, and product to develop an executable partner marketing program that allows tech partners to build products, co-market, and co-sell in a sustainable and effective way. This position will work cross-functionally to build marketing strategies and create repeatable and predictable channel communications plans, while working with the broader marketing team to integrate partners into our corporate thought leadership and demand generation strategies.

Responsibilities

  • Partner Acquisition – Develop demand generation campaigns to create interest from technology partners.
  • Go-to-Market Strategy – Work closely with Channel Sales and Product Management to understand business objectives. Develop and implement co-marketing plans that support revenue targets and drive clear outcomes.
  • Joint Marketing – Create marketing engagement programs that deliver upon agreed marketing activities including development of joint messaging and collateral, sales readiness tools and customer success stories. Continually analyze and track program success. Implement metrics to demonstrate ROI against funding and time investments.
  • Planning – Obtain a deep understanding of partner growth opportunities, their needs/requirements & technology capabilities. Identify top approaches/offerings that will drive the best results and quickly get them into market while continually refining and optimizing as needed.
  • Partner Communications – Be the Tech Partner audience owner and drive clear, concise and actionable communications (both programmatic & 1:1).
  • Marketing Events – Create, plan, and manage relevant tech partner marketing events such as webinars, enablement, workshops, trade shows and conferences.
  • Demos – Work closely with partners, sales engineers, and product management to prioritize creation of both visionary and product demos.
  • Analyst Relations – Manage analyst relations inquiries, briefings and strategy days for targeted technology categories.
  • Contractual Agreements – Partner with Channel Sales and Legal to include marketing programs in partner contracts to ensure continued focus on joint goals. 

Desired Skills & Experience

  • Minimum 5 years working in marketing for a B2B technology organization  
  • Experience developing and running a partner marketing program
  • Excellent communications skills, both written and verbal
  • Deep sense of ownership and strong accountability for generating measurable results
  • Strong networker and collaborative relationship builder inside and outside of the organization
  • Strong product and project management skills, preferably in helping partners launch co-marketing campaigns and programs
  • Experience working with industry analysts
  • Solid understanding and knowledge of the tech industry
  • Proactive and passionate about solving business challenges
  • BA/BS degree in marketing, business, communications, or relevant field of study
  • Willing to travel to meet with partners, attend events and support the sales team
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Location

We became a distributed workforce in March 2020 as a result of Covid-19 and will remain distributed moving forward. Our Chicago HQ still remains but we want our team to have flexibility around when and where they work.

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