Product Marketing Specialist
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ActiveCampaign is a quickly growing SaaS company. We’ve built an integrated marketing & sales platform for companies of all sizes. We are known as the easiest to use solution on the market and offering the best support experience.
Over the past couple years, the buzz around our platform has been growing. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.
You are someone that works efficiently and effectively with the product and marketing teams to shepherd campaigns to completion. You are able to effectively communicate ActiveCampaign's value proposition and speak to the the products impact for the SMB target market. You should have solid familiarity with the MarTech landscape, and have or will develop deep product expertise for the ActiveCampaign platform.
Your typical day might consist of:- This position is 80% tactical and 20% strategic and is responsible for creation of effective product marketing campaigns
- You are passionate about bringing effective marketing automation sequences to life through compelling content
- This position is also responsible for identifying and addressing new customer facing product marketing material needs
- This position is also responsible for supporting development of product business plans
- Assisting corporate marketing team to develop and execute lead generation and awareness campaigns for segmented markets and target audiences
- Reporting on marketing activity results and platform usage to the Product Marketing and Product Management teams
- Two or more years of marketing experience, preferably in content or product marketing and familiarity with MarTech space
- Strong writing skills, ability to convert technical concepts to be easily understood
- Demonstrated ability to position products effectively to different external and internal audiences
- Strong project management and cross-functional coordination skills
- Proven track record of developing messaging and positioning for software products
- Ability to discuss value in metric-driven business terms
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