ABOUT 4C:
4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners rely on 4C to improve effectiveness across channels and devices. The 4C product suite includes activation on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database. Founded in 2011 and based in Chicago, 4C has staff in 14 worldwide locations across the United States, United Kingdom, the Netherlands, France, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.

ABOUT THE ROLE:
This is an exciting opportunity to join a funded growth stage start-up and play a crucial role in the development and growth of our fast-growing marketing intelligence business.

As Product Manager, Analytics, you will own concepting, creating, and growing our brand-centric marketing and analytics product. You’ll not only help shape the future of the product, but also impact the nascient and changing programmatic TV, digital video, and social markets, as well as 4C’s place in those markets. You’ll help conceive, architect, and implement new products and product features that help our clients do their jobs more effectively and profitably, and that help us establish and maintain our position as an industry leader in data science and marketing insights. While you’ll own and represent our brand marketing and analytics product, you’ll also have detailed knowledge of our evolving product mix which currently also includes social and programmatic TV ads.

You’re a strong leader with a knack for cross-functional work and experience in:

• Gathering and documenting product requirements, prioritizing features, building consensus, and coordinating timelines with a team of engineers and designers
• Having a constant focus on UI/UX and creating products and features that not only solve marketing problems, but are visually pleasing and a joy to use
• Building products that can be used across both desktop and mobile environments with appropriate responsive design elements
• Helping to shape and maintain a product roadmap
• Building use cases and user stories around a product and communicating them effectively both internally and externally
• Integrating usability studies, user research, market analysis, and community feedback into product requirements to ensure products satisfy client needs
• Facilitating communication across a number of teams, and proactively socializing plans and decisions with an entire company
• Defining hypotheses for new features, measuring success against clearly defined goals and metrics
• Iterating on quality assurance and release processes until all pain points fade away
• Doing what it takes to make a launch go well, which involves working closely with the Engineering, Product Support, Product Marketing, and Sales teams

• You have proficient knowledge and experience in agency or in-house brand advertising
• You have proficient knowledge in and experience using social data and marketing intelligence
• You have proficient knowledge in digital/online advertising
• You’re passionate about data and understand the role it plays in marketing
• You want to work in an innovative and nimble start-up culture
• You have experience working with ad agencies and television networks
• You’re familiar with the various social ads, analytics, and TV products in market