Search Supervisor
Although we are a diverse group, we have common values...
•Collaborative: Leveraging collective genius
•Agility: Smarter and leaner and flexible in implementing change
•Pioneering: Stretch ourselves to be brave and claim unknown territory
•Integrity: Authentic and accountable for the quality clients expect
The Role
We are looking for an experienced Search Marketing Supervisor with great search management and client facing skills to manage some of our key accounts. The principal elements of the role are as follows:
- Deliver Paid Search performance according to client requirements & targets
- Responsibility for search product/ service delivery
- Be the main client contact for your Paid Search accounts
- Development of Search Marketing strategy for key accounts, driving growth and maximizing our clients’ business performance in search
- Responsibility for team operations and team management
Primarily we consider this a paid search marketing role but experience of integrated marketing strategies is required.
Main Responsibilities
Campaign Planning, Management & Optimization
- Create and manage Paid Search campaigns to effectively deliver client objectives and paid search targets
- Ensure best practice set up and ongoing management of campaigns
- Optimize campaigns manually & utilize bid management tools to deliver on-going paid search performance
- Forecast/ plan monthly paid search budgets in line with client objectives & targets
- Lead the development and planning of Search Marketing strategy
- Management of direct reports to effectively manage & optimize campaigns
Team Management
- Manage personal development plans for all direct reports ensuring SMART objectives are set
- Develop search knowledge, tech knowledge and skill sets of direct reports
- Provide regular support and advice to help progress direct reports
Reporting & Analysis
- Interpret performance reporting data for clients on a regular/ ad-hoc basis
- Key client facing role on presenting campaign performance. Provide results and subsequent recommendations as well as overall strategic direction.
- Be able to direct and/ or execute optimizations based on performance analysis
Admin
- Overseeing accurate and timely finance administration and budget management
Taking business forward
- Help to drive innovation and creative search solutions for clients
- Work alongside other online and offline account teams to deliver an integrated digital marketing solution
- Reflect the agency ambition and vision in all work, and lead and inspire the team to follow high standards
Other
- Partner day to day with colleagues to meet needs of the US businesses
- Take part in new business pitches
Ideal Experience
- 4+ years’ experience in Paid Search
- Excellent knowledge/experience of paid search implementation and strategy
- Must be able to communicate well, interpret search marketing to clients and manage client expectations
- Knowledge of industry tools and technologies